Today Copyblogger posts “How to Get Your Audience to Read Every Word.”

I didn’t read it…because I already know:

Use fewer.

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Related:

• I use 140 characters to express my ideas; you use thousands. So who’s self-obsessed?
• Generally, Shakespeare had a bit of a length problem.
• Huge truths in few words: Jesus exhibits his appreciation for brevity.

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Paul Miller:

It is perfectly natural to pray, God, please help whomever’s house is on fire.

Me:

Nooooo! Whomever is never natural.

(Miller’s quote from A Praying Life, 123)

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Related:

• I bought a copy simply because they axed 80% of the ridiculous word, “whom.”
• More and more smart people are forsaking the idea that they shouldn’t be singular.
• When someone’s apologizing, it’s a good time to put away editorial fussiness.

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I sometimes wish it were illegal to panhandle at intersections.

Then I remember, I don’t have a right to not feel awkward.

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…true.

If the goal is complete clarity, even 775,000 words is insufficient.

Fortunately, there are other reasons to write than being understood.

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Related:

• The inexplicability of ideas
• The best writing is not the same as the clearest writing.
• Writing quality is relative to the minds of the intended audience.

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Orison kept asking Molly yesterday, “Do you want to come color in my dinosaur coloring book and think about when they died?”

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