Aug 16, 2010
Hypoallergenic, alcohol-free, aloe, vitamin E, and also…Cushy tushy?
Like this post?
I can’t think of any explanation for how Target’s copywriters could’ve purposefully ended the description of their baby wipes like this.
My only guess is that it was dummy text that was meant to be replaced. Any other ideas?
* * * * *
C’mon now. It’s simply real cutie patootie gushy wushy baby talkie goo goo goo. Ya know? Parents love it. (I guess babies love it too.) But right, I’m not sure if consumers appreciate it. Or do they?
Probably why I got them on clearance yesterday.
Ha! We’ll have to look at the new packages they’re selling and see if it’s fixed.
“Cushy Tushy” sounds like a great name for a electro-psychedelic funk band.
Actually, if you look at all of the new Up&Up brand items at Target, they all have descriptions like that. I think they’re trying to be more hip. …
…dummy text that was meant to be replace? I agree it was possbily meant to be replaced, but many times these things are left with the thinking of it being cute and whimsical. Now I am going to read all labels and pay closer attention to the text!
what in the CRAP?
yeah, read the other labels on their house products. they drop these weird word combos on the end of many of them.
It’s in bold print while the rest isn’t.
My guess is that if you’re too lazy to read any of the more technical description, you will still be assured on a very deep, emotional, possibly subconscious, level that these baby wipes are, well, cushy tushy.
That gives customers (or maybe just some customers?) a warm, fuzzy feeling. And I guess customers with warm, fuzzy feelings make great customers for a lot of reasons.
Yep. Ashleigh’s right. Ever since they switched to the “Up & Up” branding of everything, it’s all had that type of description on them.
Puffs knock-offs say:
puffed grain snack for babies
beginning to self-feed
made with real vegetables
easy to pick up
[bold italics] small potatoes
I have the Up & Up brand formula, and there’s no goofy words on that one. I guess formula is too serious to make fun of?
Made up my own for the formula. This is kind of fun…
nutritious formula for your baby
to help them grow and thrive
easy to prepare
[bold] no-nurse nutrition
maybe someone at that company is trying to have a little fun? trying to catch people’s attention and see if anyone notices? reminds me of the fine print on chipotle coupons… :)
My Up&Up brand face lotion says:
UVA/UVB protection with
broad spectrum SPF 15
Vitamin E and aloe
[bold italics] Moisture Magic
My sunscreen says something crazy, too, but I can’t find it at the moment. I was going to post the baby puffs thing, as well. ‘small potatoes’ is printed on the sweet potato container. Banana and Blueberry have other phrases.
Cushy Tushy: the newest Bond Girl.
Was going to make a joke about Cushy Tushy marrying Pussy Galore’s brother (Stephen) and since Cushy’s rather modern she decided to hypenate instead of taking Stephen’s name… but then I decided not too.
Oh come now, the Ms. Galore wouldn’t let someone with such a name marry her brother. It’s not “innuendoey” enough! She’d have to change her first name to “Pushy” first…
I love the “for superior cleaning”
Why not Wipey poopy?
Isn’t alliterative enough. Try “Moppy sloppy” instead.
Donald Draper would NEVER say cushy tushy.
Donald Draper would never change a diaper.
Yes it’s part of Target’s UP & UP package design. Products have a catchy “tag line” at the end of the description. I have the eye-makeup remover, and at the end it says ‘Makeup Magician’. At first I was confused… is this the product name? But I think they are trying to be cute & catchy. I’m sure their marketing team was exhausted after having come up with something for every single product.
Seriously, was reading this with my kid in the bath and looked down to see “bubble baby” wriiten the same way on my the target brand baby wash. It’s weird.
Maybe the person who has the “bold italics line” job has a little something (the bad kind of something) going on with the head copywriter person??? Also…just went and checked and the body wash says “drench and quench” and my husband’s razors say “triple trimmer”.
Ok, so after reading this, I had to go through the house and find all the Target brand things we have just so I could laugh at the labels. My favorite? The diaper rash ointment…Wonder Moist. Ok then.