Feb 25, 2011
For the last few weeks the naked figure of Venus emerging from the sea by 16th century artist Titian has been overlooking highways from billboards around Minneapolis and St. Paul.
It’s part of an ad campaign by the Minneapolis Institute of Art for their current exhibit, “Titian and the Golden Age of Venetian Painting.”
Why did they use this particular painting for their ads? Because “it’s very typical of paintings in the show,” said museum spokesperson Anne-Marie Wagener. “And also because, hey, a naked lady,” she added.
Just kidding. She didn’t say that last part.
The billboard stirred one citizen to action. I mean, it is completely inappropriate to have a topless lady out in public.—It’s February. She must be absolutely freezing!
So, with equal parts wit and empathy, our hero really came through for poor, old Venus…
According to the Star Tribune, museum officials wanted to leave it because it’s funny, but the outdoor advertising company doesn’t allow defaced billboards to stay up.
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