14 Responses

1. 1
   CRansleben says:

   March 30, 2011 at 3:31 pm

   Looks to me like they went through an identity crisis.

   Reply
2. 2
   Ryan says:

   March 30, 2011 at 3:38 pm

   Well, sort of…

   http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php

   Reply
3. 3
   Brent Hobbs says:

   March 30, 2011 at 4:01 pm

   The ’73 Pepsi logo is still my favorite from them.

   Reply
   • …
     Abraham Piper says:

     March 30, 2011 at 4:03 pm

     Yeah, that’s what it will always be in my mind, I think.

     Reply
4. 4
   david says:

   March 30, 2011 at 4:19 pm

   changing logo – unchanged product

   unchanging logo – remember new coke fiasco?

   Reply
   • …
     talley says:

     March 30, 2011 at 4:27 pm

     actually…. no. ;)

     Reply
5. 5
   talley says:

   March 30, 2011 at 4:26 pm

   i think i like 40s pepsi the best. so classy.

   Reply
6. 6
   Tony C says:

   March 30, 2011 at 4:44 pm

   I get Obama’s logo mixed up with the new Pepsi logo.

   Reply
   • …
     Jessica Mell says:

     March 31, 2011 at 2:21 pm

     ha!

     Reply
7. 7
   KP says:

   March 30, 2011 at 4:49 pm

   Crystal Pepsi. OK Soda. There is no marketing/pandering high ground here…

   Reply
8. 8
   Ruth says:

   March 30, 2011 at 7:24 pm

   If it ain’t broke…

   Reply
9. 9
   Josh says:

   March 31, 2011 at 9:03 am

   Well, I can see why they changed it from the first one… the original drawing was freaking horrible. Looks like a ten year old scrawled it.

   Reply
10. 10
    Carlos says:

    March 31, 2011 at 11:39 am

    WRONG:
    http://designcow.net/wp-content/uploads/2010/11/pvc21.jpg

    Reply
11. 11
    Annette says:

    March 31, 2011 at 5:29 pm

    well… that was interesting. :)

    Reply