Apr 25, 2011
Using reverse psychology to inspire friendliness on the subway

(via Laughing Squid)
The original photographer’s post is accompanied by the caption:
A sign posted by artists in the same style as the standard MTA instructional signage.
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Helvetica is everywhere. Rightly so, IMO.
I am absolutely in favor of this approach. In an age of a deeply jaded public, this kind of irony is one of the only things left that works.
does reverse psychology work on multiple levels? (i.e. the church). i read an article of a church using a similar approach to promote attendance i would assume…what are your thoughts?