Aug 9, 2011
I’m not sure when these first two ads are from, but the last one shows that Lane Bryant used the word “chubby” to describe their clientele until at least the late 70′s.
“Chubby Teen Shop” … Wow.
Let’s assume that Lane Bryant’s marketing department wasn’t rude or stupid and that the word “chubby” (and “stout” in other ads) simply changed over the last few years…a lot. Doesn’t it make you wonder what is said without notice in advertising now that will raise the eyebrows of our grandkids in a few decades?
* * * * *