Aug 30, 2011
The story behind the “bite” in Apple’s logo
From an interview with Rob Janoff, the original designer of Apple’s logo…
I’m probably the least religious person, so Adam and Eve didn’t have anything to do with it. The bite of knowledge sounds fabulous, but that’s not it.…
[W]hen I explain the real reason why I did the bite it’s kind of a let down. But I’ll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry.…
It was after I designed it, that my creative director told me: “Well you know, there is a computer term called byte.” And I was like: “You’re kidding!”
(via Neven Mrgan)
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Oh, yeah, I believe him…as a graphic designer the worst shape you can give a logo is a circle. Gives the impression of something static, not moving. If they wanted an apple, it’s round, the first thing the designer would try to do is somehow make it NOT perfectly round.
Still a great story I think. :)
Since tons and tons of successful brands have circular logos, it’s hard to believe that “the worst shape you can give a logo is a circle.”
http://www.webdesignerdepot.com/2009/05/50-excellent-circular-logos
Yeah…I know but it’s a first year rule of thumb. Like the “rule of thirds” in photography or design. There are tons of incredible examples that break those rules. (Note that many of those examples aren’t actually circles…they have something breaking in or out of them. The ones that are circles break the rule on purpose…like by creating multiple circles inside of each other, like Target and BMW.)
I’m just saying. A graphic designer’s first instinct would probably be to alter the perfect circle.
Which makes since if you notice in the link above that almost none of those circles are perfectly round.
how it is that Pepsi and Korean Air aren’t suing over the similarities of their logo? haha maybe they are and I just havent heard about it.