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About the Blog
Abraham Piper began 22 Words in February 2008. For about 2 years, each post was either 22 words long or a list of 22 things. In April, 2010, this restriction was removed. Posts now average 0-150 words.
For the first 2 years the blog averaged 2 posts a day. Now, with the word count restriction lifted, you will find 3-5 posts each weekday.
Topics are wide-ranging, but the most regular revolve around parenting, language, faith, arts, and attempts at humor.
The goal is to daily offer thoughts that provoke thought or laughter and hopefully result in valuable conversations whether in the comments, at the water cooler, or around the dinner table.
Audience and Traffic Stats
Audience
Generally, readers of 22 Words are committed Christians who are intellectually confident and curious. However, the demographics are changing a bit and are beginning to include a greater variety of worldviews, with confidence and curiosity remaining as a common denominator.
According to an informal survey, the top 5 vocations for the 22 Words audience are
- Stay-at-home Mom
- Student
- Pastor
- Teacher
- Missionary
These jobs make up 42% of the readership with the remainder ranging from social workers to scientists, artists to IT guys.
Here are a few more random characteristics of the 22 Words audience based on past posts:
- They love to read—books and blogs.
- They love talking about words—weird ones, normal ones, mispronounced ones, even bad ones.
- They almost all go to church and they care deeply about it—everything from how they worship to how much pastors get paid.
- They enjoy non-mainstream music.
- Many of them are parents and they enjoy talking about how to do that well.
Statistics
- Daily Page Views – over 3,000
- Monthly Page Views – 75,200
(based on the last 6 months)
- 22 comments per post on average (based on the life of the blog)
- Over 4,600 RSS and Email subscribers
- Over 4,600 Twitter followers
- 5th most popular blog in Minnesota as ranked by Newsbobber.
- 46th in the Top 100 Church Blogs (despite not being a church blog…)
Buy an Ad
Visit the 22 Words page at Beacon Ads to see what banner slots are available. There you can purchase your spot and upload your image. Your ad will show up here at 22 Words very soon after you buy it.
If you have any questions or if you’re interested in a banner size that isn’t listed, please email me:
abrahampiper[at]gmail.com
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