There are countless stories out there of famous people who decided to use their platform to benefit those less fortunate. After Hurricane Maria devastated Puerto Rico earlier this year, Pitbull flew his own personal jet to the island to transport cancer patients. Guy Fieri donated food to victims of the Sonoma fire. Britney Spears sold a (very bad) painting and donated the money to victims of the Las Vegas Massacre. Amal and George Clooney opened their own home to a Yazidi refugee. But these individuals — Pitbull, Fieri, Spears, and the Clooneys — have something important in common (other than being super generous). They're rich.
It's great to donate to worthy causes, but it becomes slightly more difficult when the Internet takes your good intentions and makes them go viral. That's exactly what happened to Danni Messina.
This is Danni.
She’s a 19-year-old student at Washington State University.
And, like most college students, she’s not exactly flush with cash. But that fact didn’t stop her from trying to raise money for a worthy cause.
Danni was inspired to take action after talking to her friend about how he'd spent part of his Thanksgiving break in the hospital visiting his grandma. That made Danni think about all the kids who have to spend their holidays in the hospital. That gave her a great idea.
She decided to tweet about St. Jude Children’s Research Hospital and offer to donate money for every “like” and retweet the tweet received.
She expected her friends to see the tweet.
She didn't expect this:
The tweet quickly went super viral. Before long, it had more than 190K retweets and more than 140K “likes.” In case you’re curious about that math, it works out to about $207,000.
Did we mention Danni is a college student and not a millionaire?
Obviously, Danni couldn't afford to keep up her end of the deal after her tweet took off.
In fact, very few of us normal people could.
Things simply got a bit out of hand. But her intentions were pure!
Some internet curmudgeons tried to shame Danni for her viral tweet.
But come on, dude. We’re starting to wonder what exactly this guy has done for charity lately. To be sure, this was an important lesson in digital virality for Danni, but she didn’t do anything wrong.
She had the perfect response to the haters…