Though the services animal shelters provide are no laughing matter, just like any other workplace, a sense of humor is required just to get through the day. Some good-intentioned employees turned that humor into an amazing marketing opportunity with a lot of hope and promise.
As society becomes more aware of the struggles abandoned animals face, we continue to hold animal shelters in higher and higher esteem.
We do so with good reason. Not only do they provide a social service for us people, keeping our streets free of wild and potentially dangerous animals, but they also serve another (obvious) purpose: helping animals that can’t help themselves.
As you would imagine, the people that work in these shelters see some terrible things every day. They see animals suffering.
They can also see, in cases of animal abuse, humanity at its worst. However, those feelings don’t change the fact that there’s a job to be done.
It's serious work that's certainly not for the faint of heart.
That said, these are caring, always-underpaid individuals dedicating their lives to critters who can’t help themselves in a world full of people. So they put on a brave face and get the job done.
However, we mustn't confuse "tough" with "humorless."
In fact, a sense of humor is practically a necessity at these places to deal with the comings and goings of so many of God’s creature. It helps everyone get through the day, especially in an emotionally draining environment.
In fact, not only is a sense of humor useful among shelter workers for getting through the long days, but it serves another purpose as well.
Thanks to social media and some clever wits about the office, joking posts and gags can also serve as a powerful marketing technique for both fundraising AND getting animals adopted.
Because, as you’ll see in the hilarious ad on the next page, some animals need all the help they can get when it comes to finding a home.