1964 Swirl Ponytail Barbie
In 1964, Barbie is really cutting loose. She’s blonde again, and she’s given up her difficult hobbies for a life of swimsuits and parties. She even comes with her own record player so the party comes to her. While she’s obviously a party girl, this Barbie definitely means business — she comes with a separate pair of high heels that match her swimsuit.
All those beach parties with Midge and date nights with Ken still weren’t enough to put a smile on Barbie’s face. Maybe she was reflecting on the turbulent times America was facing having just dealt with the assassination of JFK. Maybe she felt stifled in a society where women weren’t allowed to have credit cards or attend Ivy League schools.
Or maybe she was sad that she had no pants.
1966 Barbie Color Magic
Barbie Color Magic is still very serious, but she’s now got full color makeup. We’re entering the late 60’s now, so she’s starting to go to some very, very serious parties. We imagine this Barbie sits on a lot of oddly-shaped furniture and listens to funky flute music.
1967 Barbie Has Changed
This is the beginning of Barbie’s “mod” phase. She’s got real eyelashes, a new face, and she can twist her waist. Who even needs a job?
Also, can we talk about this ad? First of all, they got Marsha Brady to plug this Barbie, which automatically makes this A Very Cool Toy. And apparently you used to be able to trade in your old Barbies at toy stores for half off your new Barbie? This is something later generations would’ve appreciated, considering most of our parents are now dealing with crates of discarded, naked Barbies.
1968 Talking Barbie
By 1968, the women’s liberation movement was picking up, and Barbie learned to talk. However, her vocabulary was limited to things like:
“Would you like to go shopping?”
“I have a date tonight.”
“Stacey and I are having a tea.” (Poor Midge had been replaced.)
Barbie is starting to loosen up, but she’s still not much of a conversationalist.