When it comes to advertising, companies spend ridiculous amounts of money to make sure that people see their products.
As these images prove, sometimes they come up with brilliant billboard designs, sometimes you’re left wondering if they actually checked what they were going to post, and sometimes they were just victims of very unfortunate placement.
Regardless, they probably made you look.
Spay and neuter your pets, people.
They say you can’t judge a book by its cover, but it’s hard to argue with the fact that in today’s competitive retail environment, product packaging and first impressions are as important as the product itself.
These 35 ingenious product packaging designs prove that a well-designed (and clever) package can make the product inside really stand out from the crowd.
Thelma’s Treats delivers clever along with cookies.
Via: Thelma’s Treats
We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world’s biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see — everything from an extra Hershey’s Kiss to a pair of McDonald’s “breasts.”
How many of these 26 “hidden” images revealed in plain sight did you initially miss?
This is one of the best known logo images, but just in case you’ve missed it, look between the “E” and the “x.” In the white space there’s an arrow that subliminally represents speed and precision.
Image: KATS FM
Have you ever thought, “I love this magazine. I wish they made yogurt!” or “You know what sounds great? Disposable underwear made by a company that also makes cheap lighters!” Probably not, but at some point in time these 25 companies thought they had a home run with their products when, in reality, they struck out. Really struck out.
Heinz EZ Squirt Ketchup
Proof that pretty colors don’t make everything better — especially disgusting purple or green ketchup that only kids in the early 2000s liked simply because it looked kind of gross. Unfortunately for Heinz, kids weren’t the ones buying the product and their parents were smart enough to avoid the gimmick.
Image: The Richest
Creative but eerily tasteless ads…
(via Ads of the World)
The lies! The lies! How can we go on now that we know?
(via Business Insider)