Classic Old Spice ad didn’t use a green screen to get actor from shower to boat to…on a horse

June 8, 2014 | No comments

The first huge commercial from Old Spice redefined “success” for viral advertising by getting a record-setting 6.7 million views in its first 24 hours back in 2010. As you remember, it starred actor Isaiah Mustafa talking to the camera first from a bathroom, then a yacht, and finally on a whinnying horse. But what you may not know, is that this was filmed with almost no CGI.

Here’s a comparison of the commercial with one of the takes they filmed. You’ll have to watch it several times to catch all the fun tricks they used — everything from dropping a shirt onto his head to mechanically lifting him onto the horse (whose trainer is off camera motivating the animal to nod perfectly)…

(via Reddit)

See how these pranksters trick complete strangers into believing they’re old friends

June 6, 2014 | No comments

Could you walk up to a perfect stranger at the bar and convince him or her that you’re an old friend of theirs even though they have no idea who you are?

The folks at People’s ID Bot Project did just this, and it turns out it’s not that hard. All you need is a name and an internet connection…

Mega-dramatic ad starring trapped Chilean miners will almost make you cheer for Chile in the World Cup

June 5, 2014 | 2 comments

The miners who were trapped in a collapsed Chilean mine for 70 days in 2010 gather at the location of their near-death experience and proclaim their national pride as Chile prepares to compete in the World Cup…

WestJet sends one of their own employees to replace a city worker so he can visit his sick son

June 5, 2014 | 1 comment

Marc Grimard works in the public transit department of Saskatoon, Saskatchewan. But because one of his sons has a dangerous congenital heart condition, his child and wife have spent the last several months in Edmonton, Alberta staying at the Ronald McDonald House. So for the last 3-and-a-half months, their family has been separated by over 300 miles — mom and son at the hospital, dad and the other son holding down the fort back home.

In their latest surprise random-act-of-kindness, WestJet arranged for one of their customer service agents to get trained in Marc’s job and then take his place for a week so he could take paid time off and visit his wife and sick boy.

When he received the news of his unexpected vacation you see a coworker wipe away a tear… Don’t be surprised if you join him.