You might remember that way back in 2014, CVS decided to stop selling cigarettes and other tobacco products.
They became the first national pharmacy chain to do so in an effort to promote healthier lifestyles. Is there an award for “Wokest Pharmacy”? Because it should go to CVS.
In the company's statement about no longer airbrushing photos, Foulkes reiterated CVS's commitment to bettering the health and the lives of their customers.
“As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health,” Foulkes said.
Foulkes appeared on CBS News and talked to Gayle King about this new initiative. She explained that for her, this comes from a personal place:
“Why we’re doing this is, first of all, I’m a mother,” Foulkes said, “I have two sons and two daughters, and I look at how my girls consume media. We’re bombarded with media every day, and a couple statistics that really hit us is that 80 percent of women feel worse about themselves after looking at beauty ads.
“42 percent of girls in grades one through three want to be thinner… For us as a big healthcare company, with beauty inside, we felt like this was a health issue.”
It is absolutely a health issue and more companies that deal in healthcare and in beauty products should be realizing that every single day.
Not only is CVS committing to show unairbrushed photos in their nearly 10,000 stores nationwide, but they've committed to asking other brands it sells to participate as well. Because airbrushed photos? Well:
Their goal is to put “transparent labeling on all beauty imagery” that appears in CVS stores by the end of 2020.
It’s one thing for niche clothing and beauty brands to hop on the body positivity train, but it’s really significant for CVS, a national pharmacy with thousands of stores nationwide that all types of people visit on a regular basis, to commit to this kind of change.