Earlier this year, we saw UNICEF make the point (that we all know, but that it’s good to be reminded of) that Likes on Facebook don’t do anything to solve real problems in the world.

Now, in the same vein but even more uncomfortably and guilt-inducingly, Crisis Relief Singapore has an ad campaign encouraging viewers to “Be a volunteer. Change a Life” rather than just hanging out online clicking buttons. The images feature crowds of not only ineffective but utterly incongruous thumbs-ups Photoshopped into actual press photos of terrible pain…

Liking Isn't Helping - 01

Liking Isn't Helping - 02

Liking Isn't Helping - 03

(via Copyranter)