ashion is a fickle thing. For designers, it's an open canvas, waiting to be filled with new and interesting creations. And as consumers, we can't wait to see what the latest style offerings are. Not to mention how we can tailor them to exactly how we want to look. It's a delicate dance of art and capitalism.
But sometimes there's a huge disconnect between the runway and our shopping carts.
In a strange turn of fashion events, high-end brand Balenciaga and the foam footwear giant, Crocs, have teamed up to give the world a unique shoe. A comfortable shoe.
A shoe many of us aren't sure should exist.
Our favorite brands lull us into a sense of security.
Humans are creatures of habit, and when we find a brand or style that works for us, we tend to stick with it. Designers take time to build a specific type of product for just this reason. Brand loyalty is a thing, and we’re all about it. It’s like a beloved hairstylist. Once you find a good one, you stay put.
If they want to stay on top, high-end designers set the bar pretty high.
Say the name, “Balenciaga,” and most people know you’re wading into a territory filled with expensive shoes and luxurious clothes. Not catering to the everyday Target shopper, the high-end company has spent years building a rep for sleek footwear that costs and arm and a leg. And possibly another leg after that.
It's all about the Benjamins. And really high-priced clod-hoppers.
If you’re one of the lucky few who can plunk down the cash to sport Balenciaga, there’s a good chance you’re strutting your stuff down the street. And for good reason. Two thousand dollars for a coat is serious business. Another grand for a pair of stilettos, and you’ve definitely entered posh territory.
Consumers who fork over large parts of their paychecks for this brand know they’re not just buying shoes, they’re paying for the high-end experience.
On the other end of the fashion spectrum is affordability.
The fashion pool has many different avenues, however, and one of those is Crocs. The consumer-friendly brand has built an empire on its affordable, foam shoes. Priding itself on comfort and ease-of-wear, the shoe goliath is all about getting its oddly-shaped clog into every closet, everywhere. Love them or hate them, this shoe has huge brand loyalty.
Occasionally, brands like to branch out and collaborate. This can render amazing results.
When two big brands join forces to put out a joint product, it has the potential to be a gold mine. Go Pro and Red Bull. Sherwin Williams and Pottery Barn. Nike and Apple. All of these teams came together to build extremely profitable ventures. So it would make sense then that Crocs and Balenciaga could collaborate and put out something amazingly affordable and stylish, right?