e're living in an age of radical body positivity, and it's becoming more and more common to see fierce, real women of all shapes, sizes, colors, and abilities celebrated on the Internet. And thank goodness for that!
Although the Victoria's Secret Fashion Show is still full of the traditional skinny model-types, more brands are starting to use women of varied body types in their advertising campaigns. Brands are also using way less Photoshop to edit models into wildly unrealistically proportioned creatures that do not exist in nature. It's just so incredibly awesome to see real women represented by the brands that we (real women) buy.
Missguided is a women's clothing brand whose latest ad campaign shows beautiful women of every size exactly how they are with zero retouching, and it's truly a force of positivity and love.
"F*** perfection," their newest campaign called Make Your Mark says.
The whole goal of the campaign is to inspire self-love and individuality, and it features models of all body types with absolutely no airbrushing or retouching of any kind.
Can I get a “Hell yeah!”?
The entire campaign proudly displays cellulite, stretch marks, rolls, etc. In other words, it shows these beautiful women exactly the way they are in real life.
Make Your Mark features nine "Babes of Missguided," who are all models, body positive activists, and fashion/beauty bloggers.
Each woman is featured individually on the Missguided website (because individuality is key!) with a bio, photo, and video that highlights their awesome selves.
Model and body positive activist Felicity Hayward, who’s featured in the campaign, told the Independent, “I think it’s super important that we promote body confidence because let’s face it, we were all brought into this world as an individual and our individuality makes us beautiful.”
"I love promoting my body, I love promoting my stretch marks, I love promoting my cellulite. I honestly believe that flaws do not exist," she continued.
“I believe that flaws are created by the media to make people feel insecure about their body and when we feel insecure, that’s where they can make money.”
With those powerful words in mind, let’s meet the rest of the perfect-just-the-way-they-are babes of Missguided.