t's fall now, which means it's time to start putting pumpkin in everything possible. Or, more specifically, pumpkin pie in everything possible. But sometimes it seems modern food scientists are so obsessed with whether or not they can put pumpkin pie in something, they don't stop to think if they should.
And as the movie Jurassic Park taught us, this kind of wanton science experimentation can be dangerous.
Autumn is all about change.
But for the past several years, this change has started to extend past clothing and leaves. Now there’s hardly anything that doesn’t have a fall-specific version.
The most popular way to "autumnize" your product seems to be putting pumpkin in it.
Or, more specifically, pumpkin spice, since pumpkin itself actually tastes like squash. And there are very few consumers clamoring for squash flavored coffee.
Pumpkin spice is essentially the ingredients of pumpkin pie filling.
Which is something pretty much everyone likes. If you don’t like it, we are so, so sorry that you are unable to experience joy.
Because literally everyone likes pumpkin pie.
It’s an objectively tasty treat. But is it good enough to make everything better?
For instance, do we need it in our candy?
Modern candymakers seem to think so. With the advent of pumpkin pie M&Ms it was only a matter of time before the great pumpkin came for our Kit Kats.
So, what does it really taste like?