We know that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
Some of the world's biggest companies pay big money to designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see.
How many of these 26 “hidden” images revealed in plain sight did you initially miss?
This is one of the best-known logo images, but just in case you’ve missed it, look between the “E” and the “x.” In the white space, there’s an arrow that subliminally represents speed and precision.
FedEx (in Arabic)
Interestingly enough, FedEx made sure to include the arrow in the logo used in Arabic-speaking countries, too. You probably noticed that this arrow appears to point backward. That’s because Arabic is read from right to left.
This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals. You know, if mom made square hamburgers and served ketchup in small paper cups.
via: Twisted Sifter
The white space in this logo pops out and reveals a gorilla and a lion staring each other down. While the ape is quite a beast, my money would still be on the lion. He is king of the jungle, after all.
The Chick-fil-A logo incorporates a chicken into the “C.” Although this isn’t very hidden, it is still pretty clever, more so than their attempts to have people believe that their meals are nutritious.