In its decade-long run, Diners, Drive-Ins, and Dives has cultivated its very own language.
On Triple D, every restaurant is a “joint.” All good things on the show are”scratch-made.”
When Guy Fieri likes a dish — really likes it — it’s “money” or “legit” or “righteous” or “killer” or “lights-out” or “out-of-bounds” or “real-deal” or, if things are really explosive, “dynamite” or the “bomb.”
He can eat something he loves “all day. All day, man.”
When he doesn’t like something, he just sort of names the ingredients in it: “Oh yeah, you can really taste the peppers, and I’m getting some of those olives too. The garlic’s really coming through…”
When a sauce is particularly tasty, Guy suggests it would still retain its deliciousness if you “put it on a flip-flop.”
Fieri is full of dad jokes that he repeats ad nauseam, but it’s never not dad-charming. Playing with the pronunciation of Worcestershire sauce is one. “Winner winner [specific name of yummy dish he’s eating] dinner” is another.
Then, there’s the “hunch.”
Unlike any other food show out there, Guy Fieri and Triple D have gifted us a signature sandwich-eating position, optimized for getting the perfect bite of an overflowing burger or hoagie while protecting yourself from flying meat juices and rogue ingredients.
And we are eternally grateful for this feat of physics.
And then there’s Flavortown. Let’s explore the concept of Flavortown.
Flavortown is so much more than a slang destination for tasty food as invented by Guy Fieri. It’s an idea. A mindset.
As Fieri has expressed, there are many ways to get to Flavortown; whether you’re pulling up to the station or taking an express train or landing there in your hot-air balloon, Flavortown is a real place.
Flavortown is a world within a world. It’s not unlike the neighborhood of Make-Believe in Mister Rogers’ Neighborhood, only there are no puppets and Guy Fieri doesn’t wear cable-knit sweaters.
On the subject of Flavortown, here’s what the Mayor himself had to say:
“On camera, I once said, ‘This pizza looks like a manhole cover in Flavortown.’ Willy Wonka had a chocolate stream, you know? So it’s taking these iconic food items, these iconic food moments, and giving them a home. They all live in Flavortown. It’s like one of those things in The Matrix: You can only get down with Flavortown if you believe in Flavortown. I have people walk up to me and say, ‘Hey, I’m a citizen of Flavortown.’ I have people that want to pledge to be a city council member of Flavortown or the mechanic. It doesn’t stop. What would be the airline of Flavortown? Sausage Airlines? It just doesn’t stop. I just said it, and then people heard it. Of course, there’s no Flavortown—unless you believe in it.”