IKEA Hilariously Renamed Their Products After Relationship Problems That People Googled

By Abby Heugel

KEA might have just won the holidays in terms of creative ways to get you to buy their stuff.

Working together with a Swedish agency Åkestam Holst, the retailer changed the names of their products to match the most frequently Googled relationship problems in Sweden.

Their recently launched "Retail Therapy" website pairs each problem with the product that might possibly solve the matter, essentially solving your need for furniture, answers to your burning relationship questions, and humor.

Plus, you can actually pronounce these names.

Some assembly required, of course.

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