Ikea Wants Women to Pee on Their Catalogue to Find Out If They're Pregnant | 22 Words

Ikea Wants Women to Pee on Their Catalogue to Find Out If They’re Pregnant

kea is known for product names that sound to our untrained American ears like words Swedish people might utter if they dropped a coffee table on their toe mid-construction. (Florvåg! Snöstjärna! You get the idea) Or as a place where couples go to purchase furniture but end up having a relationship-ending meltdown trying to agree on the perfect particle board bed frame (we’ve all been there). But this week they are in the news for something entirely different: They want you to pee on their ad to see if you are or not pregnant and, stick with us to the end here, it might actually be kind of a cool moment in women’s liberation.

Advertisement

Advertisement

Share on Facebook