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t's no secret that companies try to trick us all of the time, whether it’s with “new and improved” claims or just bright, shiny packaging. But there are also more subliminal — and clever — ways that they go about hoping to win your brand loyalty.
That's why some of the world’s biggest companies pay designers, advertisers, and psychologists to dream up creative logos that convey an image you might not initially see — everything from a pair of McDonald's "breasts" to a font-filled fiesta.
But once you see it, you'll wonder how you were missing it for so long.
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FedEx
This is one of the best known logo images, but just in case you’ve missed it, look between the “E” and the “x.”
In the white space there’s an arrow that subliminally represents speed and precision.
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Baskin-Robbins
Here’s the scoop: Famously known for its 31 flavors (supposedly so that a customer could have a new flavor every day of the month) Baskin-Robbins makes it known in their logo.
See?
It’s not just a B and an R.
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Wendy's
This Wendy’s logo appears to say the word “Mom” in Wendy’s collar, suggesting that their cooking is like Mom’s home-cooked meals.
You know, if mom made square hamburgers and served ketchup in small paper cups.
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Formula 1
Zoom your eyes over this racing logo and you’ll see the empty space in the middle creates a number “1″ for “Formula 1.″
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The Pittsburgh Zoo
The white space in this logo pops out and reveals a gorilla and a lion staring each other down.
While the ape is quite a beast, my money would still be on the lion. He is king of the jungle, after all.
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