Lawyers who have to protect their clients’ brands from copyright infringement aren’t known for being particularly polite, let alone winsome. Jack Daniels’ team of attorneys appears to be an exception.
The design for author Patrick Wensink’s latest work, as you can see below, borrows heavily from the iconic look of the Jack Daniels brand….
The whiskey’s team of lawyers couldn’t stand by and let their client’s brand be diluted, of course, but that didn’t mean they had to be hardlined or jerks about it. Here’s the best part of their response to Wensink…
This is how to get people to not only agree to your request (which Wensink and his publisher are doing immediately), but actually like you at the same time. All this goodwill just makes me want to go buy some whiskey!
(via Boing Boing)
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