John McCain only needed 74 followers to hit 3 million, but following his vote for the disastrous tax bill, Twitter users weren't going to let that happen.
Jon Cooper, the Chairman of the Democratic Coalition, started the #UnfollowMcCain hashtag to counter McCain’s quest for more followers.
And it totally worked.
People began unfollowing McCain left and right as a response to his callous tax bill vote and his apparent disregard for the struggles of real human beings.
It was a beautiful thing to watch.
Within two hours of John McCain’s initial plea, more than 5,000 people had unfollowed him. Sure, it’s a tiny, symbolic move, but it’s indicative of the way the American people feel betrayed by such a villainous hypocrite.
The #UnfollowMcCain train kept chugging along.
He lost thousands and thousands of followers in just a few hours. The American people, or at least the people of Twitter, weren’t going to let McCain get away with abandoning his people with his votes — they were going to abandon him first.
As the campaign to unfollow John McCain picked up steam, it became more and more delicious.
McCain lost 20,000 followers before the day was through. As writer Eve Peyser said, it was really quite heartwarming. If the world is going to end, it might as well happen when John McCain hasn’t reached 3 million followers.