Listerine cigarettes

By Abraham Piper


As odd as it may seem to combine minty freshness with smoking, Listerine came out with their own line of cigarettes in 1927. Ironically, this was in the same era that Listerine marketed its products as being able to prevent and alleviate sore throats and colds.

Presumably, these cigarettes were similar in effect to menthol cigarettes which were being developed and marketed at the same time as “Spud Menthol Cool Cigarettes.” Viewing these two products as competitors, it’s clear now which was the winner.

Despite them being basically the same concept (experientially speaking), menthols make up 20%-30% of the current American cigarette market whereas Listerine cigarettes only live on because of the internet’s insatiable interest in vintage curiosities.