Owner of a hot pepper farm eats hottest pepper in the world

Perhaps you remember the video of the teenager eating a ghost pepper.

When Jamie Kocher, CEO of the Waimea Bay Chili Pepper Company, takes a bite of one of these peppers, the result is not quite as schadenfreude-inducingly intense as when we watched that poor kid.

Still, it’s pretty crazy to see the effect this little vegetable has on someone who is pretty much a professional pepper-eater.

(via)