This summer Kim Kardashian debuted her beauty line KKW Beauty. It features contour kits, lip glosses, and powders all in shimmery metallic colors. The Kardashians have a knack for making everything they touch turn to gold (or more specifically light gold, light rose gold, warm gold bronze, and rosy copper gold, as seen in Kim’s makeup collection’s very gold-focused color palette), but this week a move by KKW Beauty has some people seeing red.
Love them or hate them, the Kardashian family is a force of nature.
Aside from their reality TV show, which is still going strong after 10 years on the air, the Kardashians have created an empire: Kylie’s makeup line, Kendall’s modelling, Khloe’s spin off reality show, several sisters’ clothing lines, Kourtney even has a food blog.
Their show is aptly named: it can be hard to keep up with this family’s latest ventures. It’s estimated the family made over $122 million dollars last year.
Kim released her latest project, make up and fragrance company KKW Beauty last June.
It was immediately popular. Kim tweeted that her contour kits, which retail at $48 each, sold out in less than three hours.
In November her fragrance sold out equally as fast.
She sold $10 million dollars worth of perfume in just one day, selling over 300,000 bottles.
So far, she only sells her beauty products online and doesn’t use traditional advertising.
Which means that not a single person who bought her perfume had even smelled it before they bought it. (Our guess is if gold has a smell, it smells like that).
This week Kim tweeted that KKW was having an open casting call for models.
The open call didn’t give a lot of requirements. Just that models had to be over 18 year old women who worked in the LA area.
It seemed like there was really no specific look they were going for or even an age limit.
But there was one thing…