Some people noticed one particular requirement.
The casting call was for women only.
Some people on Twitter were mad that Kim didn’t include men in her casting call.
In this day and age, there are lots of men who wear makeup too!
Why not let men enjoy showing off the various shades of shimmery gold, Kim?
People thought this was a bad move for KKW Beauty, a brand that has previously been pretty inclusive.
Ok, probably not cancelled considering it’s selling out mystery-scent perfume in a matter of hours, but it definitely may be leaving some people out.
But some people argued that it’s okay to create women-only spaces!
Plus the casting call doesn’t tell us much. Just because it doesn’t include men, there’s no guarantee that means the shoot itself won’t include men.
Lots of cosmetic companies are starting to include men in their advertising.
Maybelline, L’Oreal, and Covergirl have all used male models in recent advertising. Besides being inclusive, it’s a good business move.
Men are already wearing makeup, why not market to them specifically?
So what exactly has been the fallout?