Most people clearly expressed that now is not the time for an ad like this.
It seems to romanticize the idea of catcalling, and while the incidents in the ad seemed to be relatively harmless, in the current climate, that is not what we need.
Read the room, Jimmy Choo!
There were multitudinous other things Jimmy Choo could have done to try to sell shoes that didn’t include even implied sexual harassment. They should have chosen one of those things.
The ad is especially misguided when you consider who their target audience is.
“Buy these shoes and strange men will whistle at you on the street” is not exactly a selling point for women these days.
While most blamed the brand for the ad, some criticized Cara Delevingne for taking part in the commercial.
Cara Delevingne has been an outspoken voice for women’s rights and the #MeToo movement. She even shared her own incidents of sexual harassment and assault with Harvey Weinstein. She could have been more discerning when she agreed to star in this ad, for sure.
Many argued that the ad isn't meant to be about harassment at all — the mood is light and fun.
But in today’s world, there is no such thing as a lighthearted take on sexual harassment. Until women are no longer assaulted with regularity, until women don’t fear for their lives when they walk down the street — and even after that — it is not helpful in any way to show that catcalling is allowed or that harassment of any form is acceptable.