“Please, I’ve got my boy in the back” — You know how this gut-wrenching PSA will end, but it still hurts

January 7, 2014 | By Jake Johnson | 1 comment

The New Zealand Transport Agency has released a cinematically impressive and genuinely spine-chilling PSA on the potentially fatal results of speeding.

The ad creates and prolongs a sense of doom and helplessness by stopping time and allowing the drivers to briefly chat about whose fault the accident is before it happens. And then — the end…

(via Adweek)

Jake Johnson

Jake Johnson is a slightly-balding thirty-something from Seattle. During the weekday, he can be found working with an awesome creative team as the Brand Experience Director for the branding and design firm, Phinney Bischoff. Like any Seattleite he enjoys good coffee, great beer, and depressing indie bands.

Like 22 Words on Facebook

One Comment

  1. Mik says:

    This wasnt about speeding at all, even if the other driver had been going slower the result would have been not a lot different, the fault lies totally with the guy who should have given way. This is just another police/government propaganda to introduce more speeding cameras.

Leave a Reply