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“Please, I’ve got my boy in the back” — You know how this gut-wrenching PSA will end, but it still hurts

Jan 7, 2014 By Jake Johnson

The New Zealand Transport Agency has released a cinematically impressive and genuinely spine-chilling PSA on the potentially fatal results of speeding.

The ad creates and prolongs a sense of doom and helplessness by stopping time and allowing the drivers to briefly chat about whose fault the accident is before it happens. And then — the end…

(via Adweek)


  1. Mik says:

    This wasnt about speeding at all, even if the other driver had been going slower the result would have been not a lot different, the fault lies totally with the guy who should have given way. This is just another police/government propaganda to introduce more speeding cameras.

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