Researchers in Switzerland found that the more difficult-to-read a wine label is, the more people like it. (Which totally fits the wine-lover stereotype, right?)
So when it comes to restaurant menus, the fancier the font, the more the restaurant may charge for the food.
3. Order Up!
Many restaurants choose to put the most expensive dishes at the top of the menu.
But it’s not so you’ll order the first thing you see.
Rather, the trick is that you’ll skip over the most expensive things on the menu and then think that everything else is much more reasonably priced by comparison.
…Even if it’s actually overpriced.
You’ll subconsciously congratulate yourself on avoiding the expensive stuff and “settle” for a still-expensive-but-not-quite-as-expensive meal instead. Tricky!
4. Check the Price Tag
And speaking of prices, there’s a trick to those, too. (Of course there is. There’s a trick to everything.)
First of all, things will often be priced just under a flat dollar amount (so $9.99 rather than $10 even). You’re undoubtedly familiar with this trick already as it’s used all over the place to trick people into thinking something costs less — even though we’re all totally wise to the game.
But another thing restaurants will sometimes do is eliminate the dollar sign altogether from their menu.
Sometimes they’ll just use the numbers, and sometimes they’ll even write the price out in words (i.e., “twelve dollars”) in order to trick you into forgetting that you’re spending money.
Now let’s talk about the actual menu items themselves…