illionaire entrepreneur Richard Branson recently made a surprising prediction about how we'll eat in the future. In just a few short decades, Branson estimates that we'll no longer be consuming meat, and the need to kill animals for the purpose of nutrition will be eliminated.
Before all you meat-eaters start rioting in the streets, wait until you hear the full story.
Branson made the following statement to Bloomberg News about an idea that would drastically change our food system.
“I believe that in 30 years or so we will no longer need to kill any animals and that all meat will either be clean or plant-based, taste the same and also be much healthier for everyone,” said Branson.
And what does Branson mean by "clean" meat?
That’s exactly where the story gets a bit more interesting.
Along with billionaire Bill Gates, Branson recently invested in Memphis Meats, a company that makes
“slaughter-free” meat derived from animal cells.
The "clean meat" venture seems to be the wave of the future, with similar companies such as the Finless Foods, Just (formerly Hampton Creek), and the UK-based MosaMeat following suit.
The Memphis Meats website explains it like this: “Our current meat production system creates challenges for the environment, animal welfare and human health. With global consumers spending nearly $1 trillion per year on meat, and demand for meat expected to double in the coming decades, one thing is clear: we need a better way to feed a hungry world.”
The company claims to be developing a way to create real meat solely from the cells of animals.
“We expect our products to be better for the environment (requiring up to 90 percent fewer greenhouse gas emissions, land and water than conventionally-produced meat), the animals and public health. And most importantly, they’re delicious,” says the website.
Memphis Meats is based in the San Francisco Bay area.
Other well-known investors other than Branson and Gates include Jack and Suzy Welch.
Jack is the former CEO of General Electric and Suzy is a best-selling author.