hen you think of Skittles, you probably think of the slogan they've been using for more than twenty years — "Taste the rainbow."
But now for a limited time, they've ditched the rainbow-colored packaging and candy for a very important cause — Pride Month to support those in the LGBT+ community.
As the back of the limited-edition white Skittles bag explains, “During Pride, only one rainbow matters. So we’ve given up ours to show support.”
They’re on display in the U.K.’s Tesco stores with the same message, one that also includes a line about donations made from sales proceeds being sent to charities that support LGBT+.
They first ditched the colors for 2016 London Pride with a video and this message:
“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-colored elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colorful minute with you, we’ll just be completely starkers while we do it.
Have a great day, Pride.
But what do they taste like?
This white-out only removes the color, not the flavor, meaning these candies are still fruit-flavored.
So what has the reaction been?
It’s the Internet, so naturally it’s all over the board.
A lot of people thought it was a really cool initiative.