RED ALERT: ORANGE ALERT: YELLOW ALERT: GREEN ALERT: PURPLE ALERT: "Taste the rainbow!" is a lie. We are living in a made-up dimension of our own creation. Skittles all taste the same. Yeah, you heard that right. The scientists at Skittles, Inc. (definitely the real company behind Skittles) are messing with our brains. This begs the question: What other gummy candies are we being betrayed by? Are Mike and Ike actually our mortal enemies? NPR has the scoop. Get ready for your mind to be blown to bits.
This whole thing began because NPR reporter Ashlie Stevens got into a discussion about gummy bears with her coworkers.
One evil person, digital editor Jonese Franklin dared to question the genuine nature of gummy bear flavors, asking, “Do gummy bears really come in different flavors, or do we just think they taste different because they are different colors?”
Now, we all know there are some colorful confections that all taste the same, like Froot Loops and M&M's.
That’s just common knowledge.
Obviously, that doesn’t stop us from having our favorite M&M color (yellow for me) and Froot Loop color (yellow again — it’s my favorite color).
Uh oh — did you not know all Froot Loops taste the same?
I’m truly sorry. This is on par with ruining Santa Claus for innocent children. But you might as well buck up because there are going to be much more disturbing revelations that come to light in this article.
It probably won't come as a surprise that our senses work together.
You ever have a cold and can’t taste what are normally tasty treats? That’s because our sense of smell has a much larger effect on our sense of taste than you might assume.
Stevens spoke to Don Katz, a Brandeis University neuropsychologist, who told her about an experiment involving fruit-flavored drinks.
“I have a colleague in the U.K., Charles Spence, who did the most wonderful experiment,” Katz said. “He took normal college students and gave them a row of clear beverages in clear glass bottles. The beverages had fruit flavorings. One was orange, one was grape, apple, lemon.”
When the liquid was clear, the students did a great job at identifying the different flavors. “But then he added food coloring,” Katz said. “The ‘wrong’ food coloring for the liquid.” (For example, the grape-flavored liquid would be colored orange.)
“While I wouldn’t say they went to chance, their ability to tell which was which got really subpar all of the sudden,” Katz says. “The orange beverage tasted orange [to them]. The yellow beverage tasted like lemonade. There wasn’t a thing they could do about it.”
Apparently, this is almost exactly what’s happening to us with Skittles…