ashoba Brook Bakery in Massachusetts recently got in trouble with the FDA for one specific ingredient it listed on its bag of granola.
Sure, the ingredient might be a little non-traditional — as far as granola goes — but it's certainly not worth a slap on the wrist from the Food and Drug Administration. At least we don't think so.
How about you?
Clearly from the below video, the folks at Nashoba Brook Bakery put a lot of feeling into the things they bake.
That’s why they put a little something extra in their granola.
It’s not just oats and nuts and honey.
It's also "love."
Yes, that’s right. You can bet that any bag of Nashoba Brook Bakery granola was baked with lots of love.
“I really like that we list ‘love’ in the granola,” Nashoba Chief Executive John Gates told Bloomberg News. “People ask us what makes it so good. It’s kind of nice that this artisan bakery can say there’s love in it and it puts a smile on people’s faces.”
The FDA isn't smiling, though.
“Your Nashoba Granola label lists ingredient ‘Love,'” the FDA wrote in a letter to the bakery. “‘Love is not a common or usual name of an ingredient, and is considered to be intervening material because it is not part of the common or usual name of the ingredient.”
Sounds like somebody needs some lovin’, am I right?
Nashoba Brook Bakery just wants to make people feel great and let them eat delicious things, and the FDA totally rained on their parade.
But that FDA letter just took the heart out of their granola and unceremoniously stomped on it. Gates said the way the FDA phrased the complaint “just felt so George Orwell.”
While the letter also included legitimate complaints about some unsanitary conditions, the dig about “love” just felt so…inhuman.
Well, it’s official. We’re living in a dystopian society hellbent on stripping love from our lives, and from our granola.