It was renamed from “U-Tote’m” in 1946 to reflect their newly extended hours, 7:00 am until 11:00 pm. Although most are now open 24/7, they stuck with the name.
This iconic swoosh was named after the Greek goddess of victory.
Founder Dave Thomas’ daughter was named Melinda, but Wendy was her nickname.
The name is an acronym for “Yet Another Hierarchical Officious Oracle.”
The term “hierarchical” described how the Yahoo database was arranged in layers of subcategories. The term “oracle” was intended to mean “source of truth and wisdom.” And the term “officious”described the many office workers who would use the Yahoo database while surfing from work.
However, co-founder David Filo insists they mainly selected the name because they liked the slang definition of a “yahoo” to refer to an unsophisticated, rural Southerner, as Filo was often referred to as a “yahoo” by his college girlfriend.
This computer software company gets it’s name from the Adobe Creek that ran behind the house of co-founder John Warnock.