People began tagging Tonka Trucks on Twitter and Facebook.
The retweets and sharing continued. This viral sharing has worked before. In 2016 a dad posted a plea for a specific blue sippy cup for his extremely autistic son. Strangers from all over the world searched their cupboards for the discontinued cup, and mailed them to the desperate dad!
With enough mentions, Tonka will surely take notice.
And then something amazing happened. Tonka did take notice! They posted to their Facebook page, “We currently have our team searching through our warehouse archives in the US and China for the 2000 Fire Rescue Hummer. We hope to be able to send them as many as we can find as well as a giant Tonka care package.”
But Tonka hadn't been able to contact Cassie Gretschel yet.
That’s when Reddit came in again. In the comments someone shared Tonka’s Facebook post, letting Cassie know that Tonka was trying to find her. Tonka then updated their Facebook post. They have now been in touch and are doing everything they can to make sure Cassie’s brother gets the truck he loves.
The Tonka post said, "Giving is the true spirit of Christmas, and we would not be where we are today without our fans and customers."
“We live to give back whenever we have the opportunity to do so. This story touches our hearts and we hope to make this special fan’s Christmas extra special!”
Companies, take note! Customers notice when you are good. Be good.
This story got us right in the feels.
Between Cassie’s original plight for the truck which was so sweet, to the internet at large taking on her fight, to the fact that strangers were able to connect her to the people at Tonka… it’s a great story about all the best things that happen at this time of year.
We hope the people at Tonka find a stockpile of those trucks.