e all remember Hamburger Helper. It's a feel-good staple from our elementary-school years, a melty mix of pasta and cheese topped with hamburger meat, or (if you're feeling fancy) Beyond Meat beef-free crumbles.
Hamburger Helper is wholesome, delicious childhood fun, and woe betide the person that dares to sully its good name.
On Monday, Twitter user @CBEV_3 posted an unfortunate and just generally distastefully sexist meme.
He suggested that a woman could not be a good wife if all she could do was mix Hamburger Helper and helpfully added a picture along with his tweet. It would have all gone unnoticed, had he not made one big, glaring mistake…
He invoked the sacred name of Hamburger Helper.
@helper, the official Twitter feed of Hamburger Helper was not pleased.
And surprisingly, it replied with a saucy clap back for the ages.
“And this makes you husband material?” @helper asked, sending Twitter into convulsions of delight and elevating the name of Hamburger Helper back into the realms of pop culture relevancy.
Twitter died with laughter, revived itself, and then died again.
People grabbed popcorn for the drive-by dragging unfolding before their eyes. Others wanted to pin the tweet for posterity. Even more suddenly felt a craving for their favorite childhood comfort food.
A few though, had a simple - nay - rudimentary question.
Indeed, how exactly could you piss off @helper, everyone’s favorite innocuous remnant of childhood gastronomical glory?
Was it by suggesting that women could only be wives if they could cook, or by equating women with domestic servitude?
Twitter user @CBEV_3 didn't seem to mind either way.
Alls well that ends well, we guess?
But in future, this is a reminder to keep @helper’s name out your mouth. @helper will clap back… saucily.