If wit is what it takes to stand out in a saturated market, Whiskey River Soap Co. has a running start.
This soap purveyor knows what it takes to keep ahead of the advertising game. Which is great because they’re not exactly selling anything new. Soap has been a staple in households forever.
Take a glance at the products, and it's easy to see why they stand out.
While the colorful bars of soap certainly look cool, it’s Whiskey River’s ability to craft a tagline that fuels its fan base. In just a couple lines, the brand can take a mundane toiletry item and turn it into a joke most people seem to get. Relying on current buzzwords, sentiments, and phrases plays right into this strategy.
Being able to expand a product allows this company to cast its net far and wide.
It helps immensely that Whiskey River Co. offers several different types of products. Along with notepads scrawled with catchy phrases on them, the sassy soap brand also makes a funny line of bath bombs. We’re not sure exactly how a PB&J bath smells in person, but the label on this fizzy bath bomb makes it tempting enough to want to find out.
The branding is pretty consistent in other aspects of presentation, too.
Successful selling hinges on presenting a consistent self-image on every platform. Whiskey River understands this and makes sure its signature humor touches everything from packaging to the “about” section on the website:
“All product ideas are conceived in a now-defunct underground military training facility in an undisclosed location and transmitted via (low sodium) soup can to our brand-new, state-of-the-art, mid-century-modern-but-not-totally-IKEA offices in like Burbank or Dubuque. Somewhere like that.”
Did we mention the humor continues onto the back of every product?
Leaving no marketing stone unturned, as this Twitter user pointed out, Whiskey River Co. wastes no space on its packaging. Flip over any soap and you’ll find bonus content, and, by the looks of how these products are received on social media, this surprise-and-delight approach is a hit.