Online marketing startup Curalate tracked the popularity of hundreds of thousands of images on Pinterest. Then they analyzed their data to see if they could come up with a list of attributes that the most popular pictures had in common.

According to their results, here is how to increase the odds of your photo being popular on Pinterest…

  • Avoid human faces.
  • Have a minimal background, ideally white.
  • Include multiple dominant colors.
  • Feature lots of red or orange.
  • Use moderate light and color.
  • Orient the image vertically with an aspect ration between 2:3 and 4:5.

So is there an example image that exemplifies these attributes?

Why, yes there is. This photo of “Aunt Peggy’s Cucumber, Tomato, and Onion Salad” from Paula Deen…

Read more analysis at Wired.