ars and restaurants try a lot of different promotions and angles to get more patrons into their establishments.
But what the Hilton Osaka is doing has a lot of people — mostly women — shaking their heads and, well, rubbing their feet.
In March the Hilton Osaka is the cafe/bar My Place, opened in hopes of making a name as a classy establishment. On June 15, My Place will offer discounts on menu items to women wearing heels, with a higher discount for higher heels.
So what exactly qualifies as "high" and how do the discounts work?
According to Rocket News, “the heels must be at least two inches (five centimeters), which gets you ten percent off any non-course meal menu options, including My Place’s selection of craft beers, organic wines, and cocktails.
Discounts increase by five percent for every two-centimeters increment, up to a maximum of fifteen-centimeters, which gets you 30%.
Go beyond fifteen centimeters and you get the top discount of 40% discount”
Hopefully they also include a foot massage because that equals about six inch heels.
While I'm sure there are a lot of people out there who like it, others saw it as completely sexist and frankly, kind of impractical.
And let’s just take a minute to realize that it’s someone’s job to sit there and measure women’s high heels, which is both slightly fascinating and creepy.
But why would they think more women in heels would be good for their bar?
As reported by Metro.co.uk , a sociologist who did a 2014 study on male behavior might hold the answer.
Jean-Claude Kaufmann said: ‘In a seduction setting, men are very attracted by a woman in heels as she looks taller, more sexually confident, sure of herself, and has a lengthened silhouette and sensual jutting buttocks.’
Is “sensual jutting buttocks” a technical term?
Regardless, they’re hoping to increase the sex appeal, increase the drinking, and hopefully increase their business.
They're not the first bar to offer this kind of promotion, either.
It seems to have become a thing over the past few years.
So what’s the final verdict?
To each her own, I suppose. If heels are your thing, reap the rewards, and if not?
Maybe find a cheaper bar.