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37 Amazon Beauty & Personal Care Items You Might Purchase Over and Over Again

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Sometimes when I’m bored, I scroll through Amazon and add things to my cart. Now, of course, I don’t buy it all (because if I did I would be very broke), but it’s a new hobby of mine. It’s almost therapeutic. Since starting my online window shopping addiction, I’ve come across some crazy good beauty products and deals. It should come as no surprise, though. What can’t Amazon do?! I’ve tried my fair share of new products thanks to the site. But with thousands upon thousands of goodies, how do you even start? I look at reviews! If something has thousands of reviews and a 4.5-star rating, then you know It probably has to be pretty good, right? I did the dirty work for you and rounded up some of my (and Amazon users’) favorite beauty products, so you don’t have to spend countless hours scrolling. So, whether you’re a beauty world beginner, or you’re looking to add more goodies to your collection, these 37 Amazon beauty buys are loved by everyone.

We hope you find these products as awesome as we do. Just an FYI: We are a participant in the Amazon affiliate program and we may have additional affiliate relationships with some of the products featured here – as such, our company may receive a share of sales from links on this page. Prices on Amazon fluctuate so anything mentioned below might change as soon as we publish it!

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This Detangling Brush Glides Through Hair

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Dread the pain and frustration of trying to brush out your unruly locks? This magical brush is the solution you’ve been searching for.
Here’s one 5-star review: “I’m a single dad of a 6-year-old girl, and combing her hair is the hardest part of taking care of her. She gets really bad knots in her hair. This brush is the only thing that has ever worked. She even likes to comb her own hair now.”

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Say Goodbye to Stretch Marks and Scars With Bio-Oil

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There’s a reason that Bio-Oil has over 85,000 reviews and a 4.5-star rating. It lives up to the hype. The oil helps improve the appearance of scars and stretch marks, cleanse damaged skin, smooth uneven skin tones, and lock in essential moisture without clogging pores. One Amazon user left a review saying, “Bio-Oil is the BEST skin product on the market. I use it twice a day–in the morning and before I go to bed. Small lines have disappeared. My skin is very smooth and seems to glow. I have bought several bottles as gifts.” If that doesn’t sell you, what does?!

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Get Crazy Long Lashes With the Essence Mascara

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I try not to spend too much money on make-up–mainly because I have no idea what I am doing, but also because there are so many great drugstore options. I’ve seen the Essence mascara and to say that I am intrigued by the results is an understatement. It makes your lashes look insanely look and full, supposedly doesn’t flake, and stays on through anything. Plus, at under $5, you can’t beat the price. It’s on my list for my next makeup purchase, that’s for sure.

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Your Dry Hair Will Thank You For Using This Deep Conditioner

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​My hair has been horribly static-y lately. I’m not sure if it’s because of all of the bleaching that I’ve been doing or what, but it needs some serious revitalization. This deep conditioner has been super helpful on days that I need a little extra moisture. I slather it over my hair after shampooing, wait a few minutes, and rinse it off to reveal soft and moisturized locks.

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This Vitamin C Serum Will Give You Younger, Brighter Looking Skin

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When building your skincare routine, the one product you can’t forget is vitamin C. It’s said to be a product that does it all. Unfortunately, a lot of the serums on the market are pretty pricey. But not the TruSkin Vitamin C serum. Not only is it the holy grail for anti-aging and brightening, but it also won’t break the bank. Kiss those wrinkles and dark spots goodbye!

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This Lip Tint Lasts All Day

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​I love wearing lipstick, but I hate having to reapply every time I eat or drink, which is why I’m always looking for a lipstick that will stay put. The lint tint has become an Amazon top seller due to its wide variety of colors, high pigmentation, and lasting wear time. ​

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You Need to Add This Jade Roller & Gua Sha to Your Skincare Routine

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​Every skincare addict needs this jade roller and gua sha. I was skeptical at first, but after hours of research, I was sold. The roller helps release tension, makes the skin appear more lifted, and encourages lymphatic drainage, to name a few. The gua sha helps improve circulation of blood flow and helps relax muscles. Use them together along with your everyday serums and creams, and notice how refreshed your skin becomes.

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This Shaving Powder has Gone Viral on TikTok

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I have never been a big fan of shaving. Do I do it anyway? Yes. But it’s a pain. So when I came across this shaving powder TikTok, you know I had to try it out. It smells pretty terrible, but it works like magic. My legs are softer than ever, and I don’t have irritating razor burn anymore. I’ll never go back! Amazon user Kianna also compared it to other hair removal products on the market, saying, “I TRULY did not expect this to work as well as it did. I thought it would be on par with Nair or Veet but cheaper, and I’d still be happy. I was SO WRONG. This product works 5x better than Nair and Veet and is like 1/3 of the price… my legs are ridiculously smooth now.”

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If You Color Your Hair, You Need Olaplex

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Now that the weather has officially warmed up, I have started to transition to lighter hair. We’re talking black hair to dirty blonde highlights. It’s quite a drastic change. Unfortunately, it can wreak havoc on your hair. ​If you’re like me, then you need this Olaplex treatment. It has become a lifesaver for those with brittle hair. It works on a molecular level to repair damaged bonds in hair caused by chemical, thermal, and mechanical damage.​

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Turn Your Bathroom Into a Spa With These Shower Steamers

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​Turn your home into a spa with these shower steamers. You place them on the bottom of the shower–without directly touching the water–and let the steam release relaxing aromas. This eucalyptus and mint pack not only helps you relax and reduce stressors but they’re also great for nasal congestion relief.

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Remove Oil on the Go With This Volcanic Face Roller

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Hot summer temps mean a whole lot of sweat and oil. This face roller, made of real volcanic stone, acts as blotting papers, soaking up excess oil instantly. The mini face massager mattifies your face in seconds, and it’s small enough that you can throw it in your purse and take it with you everywhere you go.

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Revitalize Your Cuticles and Strengthen Your Nails With This Cuticle Oil

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While it may not seem like a big deal, dry and cracked cuticles can lead to brittle nails and rough hands. This cuticle oil is super lightweight but super-penetrating and strengthens and repairs even the most damaged nail beds. It’s loved by salon owners and everyday people alike. Just look at the 80,000+ reviews.

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Not Only Does This Lip Gloss Look Cute, But It’s Also Super Hydrating

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I’m a big fan of throwing lip gloss on while I’m out running errands–even if I don’t have any other makeup on. It makes me feel ​slightly ​more put together. This lip gloss not only comes in 15 different colors, but it also has hyaluronic acid, which hydrates the lips, helps smooth the lip surface, enhances lip contour, and makes them look fuller. I can’t wait to try this in every color.

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Get a Natural Glow With This Glow Enhancer Lotion

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​Sometimes you just want a little bit of coverage without caking on foundation. For me, that’s pretty much every day. Since I work from home, I can’t be bothered to do my makeup unless I’m running errands. And even then, the chances are pretty slim. That’s why products like this glow enhancer lotion are big wins in my book. It can be worn alone as a tinted moisturizer, under foundation to give you a little extra glow, or highlight your face and body. You’ll look dewy and ready for summer with very little effort. 

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This Sugar Scrub is a Bum Bum Cream Dupe

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I’ve never been a big fan of sugar scrubs. I always felt like they were too sweet for my taste. However, when I began self-tanning, I realized how important exfoliation is. That’s when I came across this sugar scrub. The shea butter and turmeric polish away dead skin, leaving you with silky smooth skin. It also smells like paradise too.

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Watch Your Blemishes Disappear Overnight With This Acne Patch

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Let’s be real, we all suffer from acne or at least the occasional pimple. Whether acne is something you have dealt with for years or just a sporadic breakout, this acne patch is a lifesaver–especially for those days when you have a special event or need a quick fix. Throw one on when you’ve got a blemish that won’t go away and wake up with clear skin, just like that.

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Get Gorgeous Messy Beachy Waves With This Hair Waver

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This hair waver is giving me allllllll the nostalgic vibes. I had one just like it when I was in middle school, and I would use it every day. Since everything else seems to come back in style at some point, it shouldn’t come as a surprise that it’s trendy again. It gives you messy beach waves that make you look like a real-life mermaid.

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Target Forehead and Eye Wrinkles With These Facial Patches

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​Now that I am approaching 30, I am hyper-aware of wrinkles and fine lines. While I could get botox, I’m doing everything I can to push it off. These facial patches sit between your forehead and eyes and work by pulling the skin taut and holding it there for a minimum of three hours every single day. It helps tighten the skin and ultimately makes you look younger without the needles!

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This Nail Glue is Crazy Strong

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Since I’m no longer getting acrylics every two weeks, I try to at least use press-on nails from the drugstore to feel like I have my life together. Unfortunately, the glue that comes with them isn’t the best. I came across this nail glue on TikTok (no surprise there) and every comment was about how well it works. So I figured why not? Especially when there are reviews like this, “I’m giving this glue 5 stars because it is definitely a super-strong nail binder as advertised. It took me an hour to get my nails off after having them on for a week. The nails literally dissolved before the glue. It’s kind of frightening how well it worked.” Can’t wait to try it out!

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Target Fine Lines, Puffiness, and Dark Circles With These Eye Patches

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​Eye patches have quickly become my best friend. My dark circles are permanent at this point, no matter how much sleep I get (thanks, genetics). These specific eye patches contain tea tree oil, castor oil, collagen, 24k gold, and hyaluronic acid to erase dark circles, reduce puffiness, and keep skin moist. Keep on for 10-15 minutes, and you will be shocked to see the results.

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Be Your Own Manicurist With This Gel Nail Kit

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I used to spend a stupid amount of money (and time) getting my nails done. While it wasn’t the best for my bank account, having a fresh manicure made me feel like a brand new woman. However, I knew this wasn’t practical. That’s why I switched to doing my nails at home. This gel kit gives you salon-quality nails that’ll last weeks. Plus, it gives you the chance to change the color anytime you want.

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Protect Your Skin This Summer With This Tinted Sunscreen

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If you use an exfoliator or skincare actives (AHAs, retinol, etc.), wearing sunscreen is an absolute must. Rather than apply a moisturizer and then sunscreen, why not combine the two? I wear this tinted sunscreen from Cera-Ve every single day. It hydrates my dry skin without being too heavy, and the fact that it’s tinted means I don’t have to wear makeup very often.

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This Healing Clay Has So Many Different Uses

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​I’ve seen the Indian Healing Clay all over the internet for years now but never understood what it did. So when it came time to put together this list, I finally decided to research why it’s so wildly popular. Turns out, it does quite literally everything. It can be used on your face, hands, feet, hair, and even your armpits to help you detox. One Amazon user loved it so much that they said, “This mask is flipping amazing. It clears up acne within 1-2 uses and leaves skin feeling smooth, soft, and clean. I have really bad cystic acne that flares up when I’m stressed, and this will literally dry them out and make them disappear. It’s like magic.” Don’t believe me? Just look at the before and after photos in the reviews.

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Stop Struggling to Get the Perfect Winged Liner and Use This Stamp Instead

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Although I don’t wear make-up often, there are times where I like to get a little dressed up. However, I am… how do you put it? A little challenged when it comes to makeup. No matter how many tutorials I watch, I can’t seem to nail it. Because of my lack of skill, winged eyeliner is a real struggle. Luckily, this eyeliner stamp makes the whole thing so much easier. Get the perfect cat-eye every try.

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This Scalp Massager Will Have You Feeling Like You’re at the Salon

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Is there anything better than the scalp massage you get when you’re at the salon? I can’t think of anything. Give yourself a massage at home while simultaneously curing a dry, flaky scalp with this scalp massager. It stimulates blood flow to the scalp, relaxes your muscles, reduces stress, and just feels soooo good.

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This Liquid Eye Shadow is Perfect for Days When You Want a Flirty Makeup Look

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​As I mentioned earlier, I’m more of a “the simpler, the better” kind of gal when it comes to makeup. So this liquid eyeshadow is my match made in heaven. It’s crazy pigmented, the wand makes it extremely easy to apply, and it stays on for hours. 

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Clear Your Pores Out With This Mud Mask

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This dead sea mud mask sounds exotic, right? It is. It’s also crazy powerful. It provides detoxing and soothing relief while absorbing dirt and build-up and removing toxins. It also makes your skin incredibly soft, helps resort radiance, and is even known to relieve pain from stressed muscles.

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Set Your Makeup for All Day Wear With This Loose Powder

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I’ve always struggled with my make-up looking a bit cakey. I have watched countless hours of make-up tutorials, and every single one mentioned using face powder–a lot of them mentioning this particular face powder. Without makeup, it hides lines, wrinkles, acne, and scars, giving your face a smoother, softer appearance. When worn with makeup, it helps your foundation stay in place longer, no matter how much you sweat.

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This Protein Hair Treatment Will Give You Silky Soft Hair

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I’ve been coloring my hair for about 15 years now. And as I mentioned earlier, I’ve been in and out of the salon every month these days. While my hair is still relatively healthy, it could always use a little pick-me-up. That’s where this protein hair mask comes into play. It helps revitalize damaged hair and will have your hair feeling silky–for under $10 too.

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Get Fluffy Brows With This Soap Kit

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I was born with pretty thin eyebrows, which was great in the 90s, but now? Not so much. It’s all about the full fluffy brows these days. This eyebrow soap kit allows me to fake it till I make it by adding thickness, volume, and texture to my brows in seconds. The small angled brushes make it super easy to achieve the bushy look, and the spoolie allows you to brush them out once you’ve got the desired look to blend for a more natural look.

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There’s a Reason People Swear by This Lash Serum

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Don’t spend hundreds of dollars on eyelash extensions. Get this lash serum that will help you naturally grow your own lashes instead! The vitamins, peptides, and amino acids penetrate hair growth for longer lashes and fuller eyebrows.

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Block Out Moisture and Banish Frizz With This Hair Treatment

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With dry heat or high humidity, the summer weather is less than ideal for most hair types. It either dries you out like crazy or causes your hair to be frizzy as all hell. Luckily, there is something you can do about it. This hair treatment ensures that your hair is resistant to moisture while still moisturizing your locks. Think of it as a mini keratin treatment without the salon or the high price tag!

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If You Want Great Skincare on a Budget, This Cleanser is the Best

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​CeraVe is a household name now, thanks to its simple ingredients, wide variety of products, and affordability. This cleanser is one of their bestsellers and is ideal for anyone suffering from dry skin. I discovered it on Youtube, and I haven’t looked back since. Use it to remove makeup, dirt, and excess oil without stripping your skin of its moisture.

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Using This Ice Roller in the Mornings is a Game Changer

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Much like the jade rollers and gua shas, I was never entirely sold on ice rollers. How could a roller be that good for your skin? I know ice is great for your skin, but that doesn’t mean much. But, of course, after reading the benefits of an ice roller, I decided to try it out. Now I cannot imagine my life without it. The minute I wake up, I clean my face and break out my roller. It helps me feel more awake, and it takes away the redness and puffiness leftover from my sleep. It’s also supposed to be super beneficial for those who suffer from migraines and painful sinus infections–a win-win for everyone, really.

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Prevent Brittle Nails With This Nail Strengthener

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Throughout high school and college, I was constantly getting acrylics and gel polish. This left my nails are brittle, even after years without product. I want to strengthen them in any way that I can, so I use this nail strengthening cream. It helps prevent chips, peels, cracks and gives you healthy nails that won’t break under even the roughest conditions.​

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This Razor Gives You the Closest Shave of Your Life

  via Amazon.com  

I first saw this razor on Tik-Tok, and boy, people have been singing high praise about it. Thousands of comments from both men and women have praised this razor for giving you a close shave with minimal effort–shoutout laziness! The fast-moving cutter comfortably shaves long hair without razor burn or nicks.

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This Anti-Chafe Balm is a Life Saver in the Summer

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Name something worse than your inner thighs chafing after a long hike or intense workout. I’ll wait–because there is nothing. It can be painful, uncomfortable, and downright embarrassing. Fortunately, you can live a chafe-free life with this anti-chafe balm. It minimizes friction and rubbing before your activities begin, so you can enjoy yourself and remain pain-free.

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