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37 Beauty Products That Users on Amazon Swear By

Amazon really has it all. From cute clothes or workout gear to endless beauty supplies. If you’re looking for new additions to your beauty routine, whether it be a new moisturizer or foundation, Amazon has it. But with so many products on the market, how do you know what is right for you?

The way I source through the countless pages? Reviews. If something has thousands of reviews and a 4.5-star rating, then you know It probably has to be pretty good. So, whether you’re a beauty world beginner, or you’re looking to add more goodies to your collection, these 37 Amazon beauty buys are loved by thousands.

Editorial Note: We review everything independently. If you make a purchase through our links, we may earn a commission.
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This Detangling Brush Glides Through Natural Hair

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Dread the pain and frustration of trying to brush out your natural textured locks? This magical brush is the solution you’ve been searching for.
Here’s one 5-star review: “I have thick, straight, oily hair. This brush is the perfect combination of a wide-tooth comb and a wide flat brush. It glides through hair like butter and doesn’t pull or snag.”-Amazon Customer

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Say Goodbye to Pimples Overnight with Mighty Patch

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If you suffer from acne or even just the occasional pimple, you need Mighty Patch, aka the miracle worker. Throw one on when you’ve got a stubborn blemish that won’t go away and wake up with clear skin, just like that.

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Time Saving and Perfect Hair Every Time with this Hot Air Brush

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Who has the time to blow dry their hair? I know I don’t. Or should I say I don’t have the energy. That’s why I’m loving that Revlon is coming out with items like this hair drying brush. Not only does it drastically cut down on the time you spend getting ready, but it also gives you the perfect blowout without having to leave your house.

Erase Scars and Stretch Marks with Bio-Oil

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I came across Bio-Oil on Instagram months ago and have had it sitting in my Amazon cart ever since. The oil is primarily used to help reduce the appearance of scars and stretch marks, but it can also be used for at-home massages, moisture for your skin and nail cuticles, and to even out uneven skin tones.

These Shower Steamers Turn Your Bathroom Into a Spa

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One of the easiest ways to turn your home into a spa is to use shower steamers. You place them on the bottom of the shower, without directly touching the water, and let the steam release the incredibly relaxing aromas. This eucalyptus and mint pack not only helps you relax but they’re also great for nasal congestion relief.

Ease Itchiness and Increase Blood Flow with this Scalp Brush

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​I just got my hair done yesterday, and it made me realize how much I love the scalp massage you get when you’re being shampooed. Why not be able to give yourself a massage at home while simultaneously curing a dry, flaky scalp? This scalp brush stimulates blood flow to the scalp, removes dirt, and just feels really, really good.

This Mascara Makes Your Lashes Look So Long

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I try to stick to nothing but cruelty-free beauty products, and a good clean mascara is hard to find. Or should at least was. The essence mascara gives you an instant lash lift, making you look like you’re wearing falsies without the hassle of glue. It provides dramatic volume and length, and you can feel confident wearing it, knowing paraben-free and crazy affordable.

This Exfoliator Will Change Your Skin for the Better

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A skincare routine would be nothing without a good exfoliator. They get rid of dead skin cells and help unclog pores. This exfoliator is gentle enough for everyday use and has been linked to healthier skin, improved skin texture, and smaller pores. When I say I use this almost every single day, I’m not lying. And if that’s not enough to convince you, just go look at reviews.

This Toiletry Bag is Stylish and it Holds So Much Stuff

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​I am always on the go, and staying organized while traveling is key. This toiletry bag keeps all my shampoo, conditioner, soaps, and other toiletries organized and tidy. All I have to do is unpack my suitcase and hang this on the door, and I am ready to get my vacation on.

There’s a Reason Men and Women Love This Razor

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This razor went viral on Tik-Tok, and when I say that people have been ranting and raving about it, I’m not kidding. Thousands of comments from both men and women have praised this razor for giving you a close shave with minimal effort. The fast-moving cutter comfortably shaves long hair without the razor burn or nicks.

Your Hair Will Be Stronger Than Ever After Using This Biotin Shampoo

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Suffering from thinning or brittle hair can be frustrating. There are tons of products on the market that claim they help with hair regrowth, but how do you know which one to choose? While I may not be a hair regrowth expert, I’d say this biotin shampoo is a pretty good place to start. With biotin, pyrithione zinc, and vitamin B5, it effectively removes DHT build-up, promotes circulation, and stimulates hair follicles.

This Concealer Will Hide Your Dark Circles

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I’ve never been a big makeup person, which is why I stick to drugstore makeup products. This concealer has been consistently highly rated in magazines, blogs, and more. It offers some serious coverage without the serious price tag and is perfect for those who can’t get the hang of this makeup thing (or just don’t feel like spending money on it).

This Jade Roller Kit Will Give You Younger Looking Skin

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Jump on the newest skincare craze with this jade roller kit. The roller helps with releasing tension, making the skin appear more lifted, and lymphatic drainage. The gua sha helps improve circulation of blood flow and helps relax muscles. Use them together along with your everyday serums and creams, and notice how young you look.

Brighten Your Skin with This Vitamin C Serum

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Vitamin C is a must-have in a skincare routine because of its brightening and anti-aging properties. Unfortunately, it tends to be pretty pricey. That’s why this serum has blown up on Amazon and Instagram. For less than $25, you get younger-looking skin without breaking the bank.

Get Soft Strong Nail Beds with This Cuticle Oil

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While they may not seem like much, dry and cracked cuticles can cause brittle nails and rough hands. This cuticle oil is super lightweight but super-penetrating and strengthens and repairs even the most damaged nail beds. It’s loved by salon owners and everyday people alike.

This Healing Clay Can Solve All Of Your Problems (Literally)

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​I’ve seen this healing clay all over the internet for years now but never took the time to research it and see what it really does. That is until I started making this list. Turns out, it does pretty much everything–literally. It can be used on your face, hands, feet, hair, and even your armpits to help you detox.

This Lash Serum Will Give You False Looking Natural Lashes

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Why spend hundreds every month on eyelash extensions when you can get this lash serum that will help you naturally grow your own lashes? The proprietary vitamins, peptides, and amino acids penetrate hair growth for longer lashes. I know I can’t wait to get longer lashes!

This Liquid Lipstick Won’t Budge All Day

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I love wearing lipstick, but I hate I find reapplying throughout the day annoying–especially after every meal or drink. So I’m always looking for a lipstick that is going to stay put. The liquid lipstick now has a cult following due to its high pigment, wide variety of colors, and its 16 hour wear time. That’s right, sixteen hours.

If You Shave at All, Then You Need This Ingrown Hair Solution

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​As if shaving isn’t already time-consuming enough, you also have to worry about uncomfortable, sometimes painful, ingrown hairs. The ingrown hair solution is gentle enough to be used on the face, legs, underarms, and even bikini lines to prevent ingrown hairs and razor burn.

Stop Dark Circles Before They Can Appear With This Eye Repair Cream

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Dark circles will be the bane of my existence (thanks genetics). No matter how much sleep I get, I look like I just pulled an all-nighter. I’ve tried my fair share of under-eye creams, but the eye repair cream is heaven-sent. With three essential ceramides and hyaluronic acid, you’ll notice you look more awake after just a couple of uses.

This Face Roller Acts Like Blotting Paper But Better

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Now that summer is here, so is the sweat and oil. This face roller, made of real volcanic stone, acts as blotting papers, soaking up excess oil instantly. Whether you’re wearing a full face of make-up or you’re rocking the natural look, this acts as a mini face massager that mattifies your face.

Set Your Make-Up with This Super Popular Face Powder

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Speaking of sweating, face powder is a must for the summer. This particular powder hides lines, wrinkles, acne, and scars, giving your face a smoother, softer appearance. On top of that, when worn with makeup, it helps your foundation stay in place longer, no matter how hard you sweat.

This Mascara is Another Viral TikTok Find

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This is another viral makeup product that TikTok convinced me to buy. This mascara gained a huge following as soon as it came out, and I can see why. After months (literal months) of it being sold out, I finally to try it, and I was immediately sold. It makes your lashes look insanely long and full, doesn’t flake, and stays on through anything. Plus, it’s affordable.

This Skin Scrubber Gets Really Deep Into Your Pores

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​The older I become, the less I want to look like I’m getting older. So to say that I’ve become a bit of a skincare junkie is an understatement. I’m a bit of a sucker for new products that deliver crazy results–like this skin scrubber. It deeply cleans the skin through high-frequency vibration, stimulates collagen regeneration, and gets rid of whiteheads and blackheads.

These Make-Up Brushes are Proof That Beauty Doesn’t Have to be Expensive

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Who said you have to spend an arm and a leg on makeup brushes to get smooth coverage and high-quality bristles? This 14-piece makeup brush set includes brushes for your brows, eyes, and face, covering all of the bases you need. It’s great for beginners looking to expand their collection or those who still want quality pieces without breaking the bank.

Get Soft, Supple Skin with This Sugar Scrub

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I used to avoid sugar scrubs at all costs. But when I began self-tanning, I started looking into them again as an exfoliating option. That’s when I came across this sugar scrub. The natural shea butter polishes away dead skin, leaving you with silky, supple skin. It helps that the mango smells like paradise too.

Castor Oil is a Hair Growing Miracle Worker

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As much as I want big bushy eyebrows, I was not blessed in that department. And while I could get micro-bladed or lamination, I don’t want to spend the money on the upkeep. After accepting my thin eyebrow fate, I began hearing amazing things about castor oil. It stimulates hair growth and is used by many for their brows and eyelashes. Fluffy brows, I’m coming for you.

Stay Hairless 24/7 with this Hair Remover

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One of the most popular beauty procedures right now is dermaplaning–the process of removing peach fuzz. With this hair remover, you can remove unwanted hair from your cheeks, lip, chin, etc. The first time I did it, I was amazed at how soft my skin felt. I’ll never go back now.

Keep Your Makeup Brushes Clean with this Cleansing Shampoo

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It’s vital that you wash your makeup brushes regularly to avoid breeding bacteria, yet so many people don’t. This makeup brush shampoo is dermatologist tested, hypoallergenic, and free of parabens, phthalates, and petroleum-based ingredients. Once you use it, you’ll realize how easy the process is and how much smoother your makeup will go on.

Get 90’s Inspired Waves with This Hair Waver

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​The fact that this is on this list makes me laugh. I had a hair waver just like this one when I was in middle school, and it was my pride and joy. Since every trend seems to find its way back, it shouldn’t come as a surprise that this one is back too. This hair waver gives you messy beach waves that are perfectly not perfect, and totally 90’s inspired.

Make Your Cleansers Work Harder with This Cleansing Brush

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​While there is nothing wrong with cleansing with your hands, why not get a deeper clean and make your cleansers more effective with this cleansing brush? Made of 100% silicone, it’s gentle enough for sensitive skin yet powerful enough to get the dirt missed when we use our hands. Pair it with your favorite cleanser for the ultimate cleansing experience.

Get A Perfectly Slicked Back Pony with This Hair Finishing Stick

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Slicked back, sophisticated ponytails and buns are all the rage right now. But taming those flyaways can be nearly impossible without lots of product. This finishing stick is perfect to take on the go for days when you want that frizz-less, smooth look.

Stronger Hair After One Use of This Collagen Hair Treatment

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​I’ve been coloring my hair for about 15 years now and recently started bleaching it to go lighter for the summer. Needless to say, I could probably take better care of it. Collagen is essential for your hair, just as it is for your skin. This collagen protein hair treatment helps revitalize damaged hair and will have your hair feeling crazy soft.

Get Rid of Cracked Heels with This Foot Mask

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​While a callus remover is great for cracked feet, sometimes you just need a little something extra. This foot mask, in particular, is made with lavender and rose to remove hardened, dead skin to give you baby soft skin. After use, your feet will peel in 1-2 weeks to reveal brand-new hydrated skin.

Look Bronzed (Minus the Sun Damage) with This Self Tanner

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Despite being from Arizona, I do not tan easily. In fact, I only get sunburnt. I’ve become more concerned about skin cancer which is why I switched to a self-tanner. As a beginner, I opted for this self-tanner, and I’ve never gone back. It’s not streaky or orange, so I look like I spent hours on the beach when in reality, it only took me minutes to apply in my bathroom.

Get Pearly Whites with This Teeth Whitening Pen

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I’ve spent money on countless whitening strips and other gimmicks that I found on the internet in hopes of a brighter smile. None of them seemed to work. But this one is different. This teeth whitening pen removes years of stains, so you’re left with a picture-worthy smile. The small size also makes it perfect for on-the-go trips when you’re looking for that little extra sprucing.

Hide Redness with this Primer

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If you’re like me, then you know what it’s like to suffer from naturally red skin. Because of this, I try to wear a foundation or tinted moisturizer often. This primer is green-toned, which helps counteract the redness, and moisturizes your skin at the same time—no more cakey-looking foundation.​