Want the best beauty products, but don’t have time to do the research? Let me do it for you! I cruised around Amazon looking for the highest-rated hair, makeup and skincare products. There’s SO MUCH to choose from. After careful consideration, I narrowed the list down to 37. These items sell the most, have the best reviews, and appear in the most wish lists. I think you’ll like them!
There’s this tapered eyebrow pencil that almost 50,000 amazon reviewers rate 4.5 stars. And the 4.7-star hair control product that’s aptly named Blasting Freeze Spray. Or this antioxidant face serum that one reviewer sums up with “Best $20 ever spent!!!” Whether you’re looking for haircare, skincare or makeup, these 37 beauty picks are sure things. (I should know. I already own half of them.)
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
These Lips Balms Are Insanely Cute, Come in Delicious Flavors and Moisturize With Organic Ingredients
These 100% organic lip balms use natural ingredients like sustainably-sourced shea butter, beeswax, and nourishing coconut and jojoba oils. Choose from strawberry sorbet, apricot, tropical mango, chamomile, honey, sweet mint, and vanilla bean. More than 10,000 buyers rate these 4.7 stars.
This Volume-Building Mascara Comes in Classic Colors and Vibrant Pops of Fun
I want to try the cobalt blue version of this volume-building mascara. It looks amazing! Whether you’re in the market for something different (like blue, green, or violet) or something classic (like black or brown), this affordable, bestselling mascara has you covered. “This mascara will make your lashes look long and beautiful,” says Amazon reviewer Jen025. “The definition and the length it gives me is amazing,” says reviewer Karen T. Allen. And reviewer Merry Sunshine, who’s sporting that cobalt blue color I’m dying to try, says, “I am madly in love with this product.”
This Vitamin C Face Serum Is Packed With Goodness: Hyaluronic Acid, Vitamin E & Witch Hazel
It’s no wonder this antioxidant face serum has more than 50,000 positive reviews. It’s jam-packed with the good stuff. It brightens skin, fights wrinkles, and reduces dark spots using vitamin C, hyaluronic acid, vitamin E, witch hazel, and jojoba oil. “Best $20.00 ever spent!!!” raves reviewer Mayowa O.
Get 60 Premium Velvet Scrunchies for Only $9.99 — and They’re Rated 4.7 Stars!
It’s rare that a product priced this amazingly is also a stunner on quality, but this huge collection of velvet scrunchies is that fabulous. 46,000 Amazon reviewers rate these scrunchies 4.7 stars. And you get 60 of them, in an array of colors. (Uh oh. I’m feeling the urge to add them to my cart.)
This Is the World’s #1 Dry Shampoo, and It Comes in So Many Scents and Colors
Refresh your hair between showers with this bestselling dry shampoo. This one is in the original clean-and-classic scent, but you can choose from a huge array of other options as you scroll the Amazon page. There are even dry shampoo formulas with a slight color in them, giving you twice the freshening effect.
These Premium Synthetic Makeup Brushes Are Soft and Shed-Free
You get 16 beautiful makeup brushes in this set — in your choice of rose gold, champagne gold, green, purple, or silver. “These brushes are perfect. I can’t state that enough,” says reviewer Anna. Buyer Zara, who’s a professional makeup artist, calls these a “must-buy.”
This Buyer-Fave Castor Oil Is Great for Stimulating Growth of Eyelashes and Eyebrows
Did you know castor oil could help stimulate the growth of eyelashes and eyebrows? I didn’t! This two-ounce bottle of organic castor oil comes with brushes for use on brows and lashes. It’s rated 4.5 stars by almost 35,000 reviewers.
This Loose Face Powder Is Among the Highest Rated on Amazon
With more than 60,000 4.5-star reviews and a tiny price tag, this face powder is a home run. “It smells amazing! No flashback, and it blends very well!” says reviewer Cici Cway. “This way outperforms the Laura Mercier powder and is 13% of the cost,” writes buyer AlexisJulian.
There Are So Many Pretty Colors to Choose From in These NYX Eyeshadow Palettes
I’ve got the Brights version of this eyeshadow palette, and the colors are to-die-for! If you want something a little more suited for daily use, the Cool or Warm Neutrals palettes are a great choice. Lunar New Year and Phoenix look amazing, too! Each palette has 16 different colors to play with — some matte, some satin, some glitter. Buyers rate these 4.6 stars.
Get Curvy, Flirty Lashes & Perfectly Arched Brows With This Eyelash Curler & Tweezer Set
This pretty rose gold eyelash curler comes with five replacement pads and a pair of matching tweezers — plus a satin pouch to store them in. Reviewer Rin Tin Tin says, “OMG, it’s beautiful, sexy & works awesome.” And buyer Shelley Mock says, “They are well made and curl my lashes perfectly every time.”
This Liquid Eyeliner Is a Premium Beauty Fave: Easy to Apply & Comes in Lots of Cool Colors
I’ve got this Stila liquid eyeliner in about four different colors, and I love it. It’s so much easier to apply than many other liquid liners, and I find it doesn’t smear. They’ve got several beautiful variations of gray, brown, and black, plus midnight blue, paradise pink, and white.
This Exfoliating Facial Brush Comes With Two Brush Heads and Is Rated 4.6 Stars
A dermatologist designed this exfoliating facial brush to boost your cleanser’s performance for a deep clean. Reviewer Teaco says it’s “very gentle and great on sensitive skin.” Buyer Kristal calls it a game-changer.
Get Rid of Peach Fuzz With This Powerful Little Hair Removal Tool
More than 60,000 Amazon reviewers rate this hair removal device 4.4 stars. It comes in several cute colors and is small enough to toss in your makeup bag. Just run it over your face wherever you want to remove peach fuzz.
This Bestselling Micellar Water Is a Hypoallergenic Skin Cleanser and Makeup Remover
I bought some of this micellar water myself because of all the rave reviews. It scores 4.7 stars and has won 29 beauty awards. Choose from several versions of this all-in-one formula: original, waterproof, mattifying, hydrating, and brightening.
Get the Hairspray That Gives You Screaming Hold and Lasts All Day
More than 37,000 Amazon buyers rate this blasting freeze hairspray 4.7 stars! Many reviewers note it works great for styling and securing wigs. Reviewer Multi-Tasking Genius says, “It doesn’t make my hair sticky, it dries quickly, the nozzle is VERY accurate … and this product holds my spiky hair all day even in humid conditions.”
More Than 10,000 Amazon Buyers Rate This Ionic Hairdryer 4.7 Stars!
This salon-performance hairdryer uses ceramic technology and conditioning ions to protect your hair from damage and increase shine. It’s got an ergonomic design, four color options, and comes with concentrator and diffuser attachments.
Deep Condition and Nourish Your Hair With This Hydrating Argan Oil Mask
This Amazon bestselling hair treatment mask leaves your hair softer, silkier, and healthier using essential vitamins and nutrients. Reviewers note it’s particularly great for curly hair. “I have 4c curls, and this stuff really leaves it feeling soft and conditioned for days,” writes buyer Adriana Wallace.
This Amazon Buyer-Fave Curling Wand Gives You Natural, Beachy Waves
There’s no clamp on this tapered curling wand. Just wrap your locks around it and hold them in place for curls that vary just a bit in width from the base to the ends. This gives you a natural, modern look. Choose from two barrel widths depending on your hair length and desired look.
This Root Cover-Up Spray Erases Grays in Mere Seconds
You’ve probably seen those TV ads for Magic Root Cover-Up, starring Eva Longoria. Well, they’re not just hype. Buyers really do love this stuff. It comes in at least eight different colors. Just spray it on your roots to freshen-up your look.
Slow the Effects of Aging With This Nutrient-Packed Face Moisturizer
One of the most popular skincare products in stores is the Revitalift moisturizer, which combines pro-retinol, hyaluronic acid, and vitamin C to firm and brighten skin. “I saw a striking difference in how my skin looked, even after the first use,” says reviewer Rebecca Gavin.
These Premium Beauty Facial Sprays Rejuvenate, Balance and Brighten Your Skin
In this facial spray collection, you get four different formulas, each with a different scent and effect. You’ll find aloe, lavender, sage, orange blossom, cucumber, rosewater, and lots more. Buyers rate these refreshing sprays 4.7 stars.
Stop That Eye Makeup From Smearing With This Popular Eyelid Primer
A swipe of this eyelid primer will give your shadows and liners more color payoff and staying power. It has a lightweight, non-greasy feel. Amazon reviewer Molly says this primer kept her makeup looking fresh all day, even when she was sweating in the heat.
This Matte + Poreless Liquid Foundation Is the Solution to Oily or Shiny Skin
Choose from 40 shades in this medium-coverage liquid foundation that offers a smooth, poreless look with a matte finish. One Amazon reviewer calls it the “Holy Grail” of foundation. Another says, “it doesn’t settle in wrinkles, and it has great coverage… not too heavy and not too light.”
Shape and Fill-In Your Brows With This Bestselling Eyebrow Definer Pencil
This eyebrow pencil has a slanted tip, which allows you to make more natural, hairlike strokes. On the other end, there’s a spoolie you can use to brush your brows into place and blend the color within them. Almost 50,000 Amazon reviewers rate this pencil 4.5 stars. Choose from several colors to match your natural shade.
This Is the Under-Eye Concealer That Everyone Is Talking About: A #1 Amazon Bestseller
Ok, I’ll admit it. I just bought three of these Instant Age Rewind concealers: one neutralizer, one highlighter, and one in a shade to match my skin tone. I’ve used them before, and like other buyers, I love them. “Thumbs up from a total snob,” writes reviewer Sarita. “Best under eye concealer ever,” says buyer Morty.
This Facial Steamer Is Like a Personal Spa in Your Home: With Bonus Stainless Steel Skin Kit
Unclog pores and rejuvenate your skin from the comfort of home with this large three-in-one nano ionic facial steamer. It comes with a five-piece stainless steel skincare kit. Amazon buyer TwinMom writes, “Great for at-home facials and blackhead extraction.” Reviewer Laura calls it “multi-purpose and affordable.”
This Light, Moisturizing Water Gel With Hyaluronic Acid Is a Consistent Buyer Fave
“This stuff is like giving your face a huge drink of water,” says one Amazon reviewer. Neutrogena Hydro Boost, which I use myself, goes on light and cool, leaving you hydrated without feeling greasy.
Discreet Device for Menopause
Experience relief from menopause symptoms with LadyCare Plus+. This natural and drug-free alternative to HRT has been reported to alleviate or eliminate hot flashes, anxiety, irritability, and other symptoms associated with perimenopause and menopause. Say goodbye to discomfort and try LadyCare Plus+ for a more comfortable transition.
This Amazon Bestselling Eyeliner Comes in Gorgeous Pops of Color and Is Only $3-$6
Quality doesn’t always cost more. NYX makes an affordable line of cosmetics that are also some of the most well-reviewed. Their retractable eyeliner is one of their most loved items. Reviewers say it goes on smoothly, lasts all day, is easy to work with, and doesn’t irritate the eyes. What more could you ask for?
Have a Warm, Tropical Glow, Even in the Middle of Winter, With This Murumuru Butter Bronzer
This highly rated murumuru butter bronzer is from Physicians Formula, a company that designs its products for sensitive skin. You can expect high-quality hypoallergenic and natural ingredients. While getting a sun-kissed glow, you’re also nurturing your skin with essential fatty acids and pro-vitamins that soften and moisturize.
These Makeup Applicators Are Beautiful and Do a Great Job: Get 5 Sponges Plus a Case
Made of latex-free foam, these makeup sponges are designed for smooth foundation application. They’re rated 4.8 stars by Amazon reviewers. Buyer Missy says, “As for the quality of Real Techniques sponges … I won’t ever use anything else.”
This Dual-Ended Lipcolor Gives You a Creamy Lipstick + a Shiny Gloss to Layer on Top: Choose From 30 Colors
A while back, my girlfriend was wearing this gorgeous shiny lipstick in a glistening brown shade. I asked her what it was called, and she introduced me to Revlon ColorStay Overtime Lip Color. (Her shade was called Taupe Time.) This popular lipstick line comes in a dual-ended tube with creamy lipstick on one end and a clear lip gloss on the other. Just layer the two for the perfect finish. Choose from 30 colors!
Scrub Those Pores Without Irritating Your Skin With These Silicone Face Brushes
These little silicone face scrubbers are Amazon bestsellers. Choose from several colors and package sizes. They have a handle on one side and soft bristles on the other. The massage wave points will help gently clean your pores, remove blackheads and wash away face oil. One reviewer, a licensed esthetician, says these are gentle enough to exfoliate his skin without irritation, whereas most other exfoliants cause him eczema or psoriasis flares.
Hyaluronic Acid Hydrates Your Skin, and This Is One of the Highest-Rated and Most Affordable Brands
I’ve got a bottle of this hyaluronic acid at home right now. I learned about it in an online article much like this one, and I was shocked by how affordable this serum is compared to other brands. More than 10,000 Amazon buyers rate it 4.6 stars.
Swipe This Butter Gloss on Your Lips for Instant Glamour
You can’t say enough good things about this bestselling butter gloss. It’s like a mix between lipstick and lip gloss and comes in countless colors. This three-pack of Diamonds & Ice trios gives you nine of the bestselling shades. Or, choose to buy them individually and create your own personalized pack.
This Ultra Hydrating and Exfoliating Scrub Earns 4.7 Stars From Amazon Reviewers
78,000 Amazon reviewers can’t be wrong when they rate this shea sugar scrub 4.7 stars. There’s something good going on here. This tropical mango sugar scrub includes natural shea butter, safflower seed oil, avocado oil, sweet almond oil, macadamia seed oil, orange oil, and mango puree. Sounds delicious, doesn’t it? Well, it’s delicious for your skin. Choose from several other tempting options, like passion fruit & guava, pomegranate acai, coconut lime, pear & chia and, mocha & coffee bean.
This Whimsical Fragrance Is Rich With Vanilla, Exotic Flowers & Succulent Fruits
Vera Wang Princess Eau de Toilette Spray is described as a magical blend of oriental vanilla with water lily, Tahitian tiare flower, lady apple, and amber. Amazon reviewer Jodie Mcgriele describes it as a “nice soft fruity vanilla scent.” It rates 4.6 stars on nearly 25,000 reviews.