As an almost 30-year-old, I hate to admit that I spent the majority of my life not caring about skincare or makeup. I never did my make-up (still don’t to be honest), didn’t know what skincare products I needed to be using, and pretty much never washed my face. I know, you can judge me all you want. I don’t blame you. I was naive. The older I got, the more time I spent researching just how important these things are in your 20s. And while makeup won’t make or break your routine, skincare makes a world of a difference and with everyday use, you can stay looking youthful for a long time.
Now that I’m a beauty product fanatic, I’m always looking for new goodies to add to my collection. From lip tints that won’t budge when I eat or drink to serums that keep my skin looking good as new, I’ve rounded up 37 beauty products from up-and-coming beauty brands on Amazon. Although they may be new, they will be huge in no time, trust me.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
This Shampoo Bar Treats Dry, Color Treated Hair
Shampoo bars like this one are perfect for when you’re on the go. Throw it in your suitcase or backpack and use it while you travel to turn your dry, brittle hair into lush, silky locks. It gently cleanses, nourishes, and protects your color for optimum softness and shine.
Take Your Razor With You Everywhere You Go
Speaking of traveling, how cool is this portable razor? The all-in-one razor can be thrown in your suitcase, gym bag, or purse, and use it when you need touch-ups or missed spots. It has a built-in water spray bottle and a moisturizing shea butter bar so you can prep for a close shave no matter where you are.
Remove Toxins From Your Skin With This Cleanser
This one-of-a-kind waterless cleanser gently removes toxins, leaving your skin cleaner than ever. Made with Manuka oil, hawthorn berry, and apple seed oil, it removes makeup, reduces inflammation, helps minimize scars, and deposits healing nutrients and antioxidants–hence the reason you don’t wash it off!
This Natural Deodorant Doesn’t Contain Any Harmful Ingredients
I’m always looking for more natural alternatives for my beauty routine. I don’t want any toxins in my body, and one of the easiest switches is deodorant. This natural deodorant is phthalate-free, aluminum-free, chemical-free, and paraben-free. So there is no aluminum to clog your pores! Not to mention the lavender vanilla smells so dreamy.
These Makeup Wipes Won’t Irritate Your Skin
If you have sensitive skin, then these makeup wipes are for you. They are fragrance-free, hypoallergenic, and vegan. Plus, they contain organic aloe, glycerin, green tea, and cucumber extract, so they moisturize while they cleanse. Oh, and did I mention that they’re biodegradable, so they’re kind to you and the environment?
This Brush Fits All The Curves Of Your Body And Face For The Perfect Contour
This makeup brush is the ultimate game-changer. Its patented design hugs the curves of your body and face, so you get the perfect coverage you’ve been searching for. Use it with foundation, blush, bronzer, concealer, creams, and powders. I personally love it for highlighting and bronzing my collarbones and cheekbones.
This Body Butter Is So Luxurious
Made with shea butter and avocado oil, this body butter moisturizes even the driest skin. It’s especially useful if your skin is itchy as all hell. So eczema suffers, those with skin rashes and people who struggle with razor burn frequently, this one is for you.
This Hemp Seed Serum Hydrates And Maintains Your Skin’s Moisture Barrier
What can cannabis not cure? This hemp seed serum gives you healthy, glowing skin and hydrates, and maintains your skin’s moisture barrier. Hemp also contains amino acids that help generate collagen and elastin, keeping you looking younger, longer.
This Massager Reduces The Appearance Of Wrinkles And Cellulite
We all suffer from wrinkles and cellulite. It’s one of the unfortunate (yet completely normal) parts of being a human. But that doesn’t mean you can’t do anything about it. This massager was designed to release fascia, promote circulation and tissue hydration, and reduce muscle soreness, so you remain to look plump and youthful. One use, and it will quickly become your all-in-one replacement for your face rollers and body massagers.
This Whip Maker Will Turn Any Cleanser Into Foamy Fun
I love a good foamy cleanser. My current favorite that I’ve been using for about a year now, unfortunately, does not foam up when I lather up. This whip maker is a must for those that want a deeper clean. It creates micro-bubbles which helps reduce friction and gives you one serious cleanse.
Get Your Shine On With This Eyeliner
Sometimes you just want to add a little color to your life. And what better way to do so than with some glittery blue eyeliner?! Wear it on the corners for a subtle yet eclectic look, or wear it all over your lid for a bold look, perfect for a night out.
This Lipgloss Is Vegan And Cruelty-Free
I haven’t even tried this lipgloss out yet and I’m already obsessed, just by looking at the photos. I mean just look at how hydrated her lips look! And Amazon user Ms. Z backs up my obsession, saying, “This lip gloss feels good and looks good!! Great shine and nice coverage. Has a tiny bit of orangey tones with a subtle gold shimmer. I immediately ordered additional colors!”
This BB Moisturizer Offers A Flawless No Make-Up Look
I am not a huge makeup person. I am much more of a no makeup, makeup kind of person. I don’t want to wear anything that feels too heavy or looks too thick. That’s why I love options like this BB moisturizer. It’s incredibly lightweight, offers sheer coverage, and gives you a subtle, luminous glow.
This Eyeshadow Stick Lasts 11+ Hours
As I just mentioned, I am quite the noob when it comes to makeup. I have no clue what I am doing, so if I can find products that will make my life easier, I am all about it. So this eyeshadow stick is calling my name. Simply swipe, blend, and go. You don’t need brushes, and you don’t need skill–aka it’s perfect for me.
This Soap Is Food For Your Skin
Remember how I said I’m all about natural swaps? Well, this soap is another easy one. It’s unscented, ideal for someone who has sensitivities to chemicals and scents. Use it for yourself, your kids, or your dogs to get squeaky clean.
This Eyeshadow Palette Is Perfect For Fall
Fall makeup looks are all about oranges, browns, reds, and plums. So this eyeshadow palette fits in the season perfectly. Most of the colors are neutral enough to wear every single day, yet the darker shades like Alluring and Divine make for a beautiful smokey eye when you’re feeling a little more dramatic.
This Serum Will Give You Glowing Skin
As a skincare addict, I am constantly searching for new products to add to my medicine cabinet. So this list is extremely dangerous for my wallet. This serum immediately caught my eye because of its ingredients list. It has avocado oil, vitamin E, and carrot seed, all of which generate collagen, stimulate the lymph system, tighten skin, and reduce under-eye bags.
This Gradual Tanning Lotion Won’t Make You Look Streaky
Self-tanning can be tricky. If using the wrong product, or you’re not experienced, it can end up looking really streaky. This gradual tanning lotion is mistake-proof and develops into a tan over time, so you won’t have to worry about looking patchy. It also happens to have Guarana, an ingredient known for tightening and toning.
This Shea Butter Smells Like Heaven
Shea butter can truly do it all. It’s unbelievably moisturizing while remaining lightweight, and it can be used on both your skin or your body. This one in particular is whipped, making putting in on extra enjoyable. And it comes in four different scents–lavender, eucalyptus, vanilla, and rose.
This Leave-In Conditioner Will Make Your Hair Look Like You Just Came From The Salon
I’m a pretty sad excuse of a girl. Not only do I know nothing about makeup, but I’m also pretty useless when it comes to my hair. I have no routine, and I wear it in the same style every day. But my cosmetologist sister yelled at me, so I finally decided to add 1-2 new products to my haircare routine. Now, I’m still new to the whole thing, but she suggested a leave-in conditioner like this one. It detangles, conditions, controls frizz, moisturizes, and protects your hair from heat.
This Lipgloss Will Never Feel Sticky
Again, how good is this lipgloss? I mean, it looks fabulous on all these different lip sizes and colors. You can bet I added it to my cart the minute I stumbled on it. This review may have influenced me too, “Frilliance line has GREAT products made with care! Not only do you feel good wearing the lip gloss, but it’s also lightweight–both clear or the hint of rose color. The Frilliance lip gloss is smooth and leaves your lips with a perfect wet sheen. Even in reapplications, the formula remains clean and soft and lasts all day.”
This Massager Is A Personal Head Massage You Can Keep In Your Purse
Ugh, one of my favorite things in the world is head massages. When I’m getting my hair done at the salon, all I want is to spend hours in the shampoo chair. It’s magical. Well, luckily, we can get the perfect head massages at home with this scalp massager. Not only does it feel incredible, but it also removes build-up, helps with dandruff, and supports circulation.
This Shampoo Was Listed As One Of Vogue’s Best Dandruff Shampoos
Dandruff users, not only is that massager calling your name but so is this shampoo. There’s a reason that Vogue listed it as one of their best dandruff shampoos, after all. Using the star ingredient Zinc Pyrithione, the medical shampoo removes flakes while cleansing, soothing, and reducing hair breakage.
The Cushion Applicator On This Lip Tint Is Too Fun
These cushion applicators are so much fun! They make getting ready in the morning a little more enjoyable–at least for me. This lip tint comes in 9 different colors, lasts all day long, and has a matte finish without drying you out.
Get The Lashes Of Your Dreams At Home With This Kit
Why spend hundreds on lash extensions when you could be using this lash lift kit? It gives your lashes a perm, curling them for at least a month. Because it’s the directions are so detailed, everyone can use them. Just look at all of the beautiful beginners’ results in the reviews!
This Overnight Mask Instantly Plumps And Smooths Your Skin
One of my favorite things about sleep masks is that they work while you rest. They don’t require any effort and they really penetrate the skin as the hour progresses. This sleep mask was created with starflower oil and snow mushroom extract to instantly plump skin and smooth the appearance of fine lines. So you can ditch the basic night cream and opt for this one instead.
This Eyebrow Stamp Makes Having The Perfect Brows A Piece Of Cake
An eyebrow stamp that makes getting ready easier than ever? Sign me up. This innovation invention means long gone are the days of penciling and brushing and in are the days of stamping and walking out the door. It comes with multiple different stamps that you can use depending on your natural brow shape, spoolies to help ensure your hair is fluffed, and waterproof/smudge-proof “paint.”
This Bath Fizz Will Make Bath Time Feel Like A Spa
The older I get, the more I appreciate bath time. I’m constantly struggling with back pain, sore muscles, and stress. So I love unwinding at the end of the night. This bath fizz not only smells heavenly but also contains aloe and shea butter to moisturize your skin while you soak. It comes in multiple different scents, each one offering a different experience.
Vitamin C Brightens Your Face Like Crazy
Vitamin C is one of the best ingredients you can add to your skincare routine thanks to its long list of benefits. It reduces inflammation and pigmentation, promotes collagen production, and prevents acne–just to name a few. Eight Saints has bottled up some of the most potent Vitamin C on the market, to give you youthful, glowing skin. It may be a new product, but there’s a reason it already has a 5-star rating!
This Leave-In Conditioner Is Ideal For Natural Hair
Another leave-in conditioner? I couldn’t help myself! Infused with coconut oil, shea butter, biotin, and marshmallow extract, this conditioner detangles, hydrates, and softens. One Amazon user left a review for it, saying, “I’ve been using this for about a week. It smells AMAZING, and my hair is easy to comb and is soft after using it. I wasn’t expecting a whole lot for $10, but this surprised me! Thank you, Aunty Gab, for this product!”
This Balm Will Prevent Purple Lips And Teeth After Drinking Wine
My lips and teeth turn purple the minute I drink one glass of red wine, which is unfortunate because I love a good pinot noir. Luckily, this balm exists. Swipe the clear, plant-based formula onto your teeth and lips and enjoy all the wine your heart desires without staining.
Ditch The Make-Up Wipes And Use This Coconut Oil Instead
If you prefer to take your eco-friendliness to the next level and avoid makeup wipes, consider this coconut oil. It easily removes makeup and dirt without irritating your skin or eyes. The vegan cleanser not only leaves your skin clean but also makes it baby soft.
Condition While You Color
Every now and then, I get the urge to color my hair crazy colors. But I’m too afraid to do anything too permanent. With this hair color, you get bright, bold colors without damage. In fact, it has baobab seed oil to condition while it colors. And, it’s semi-permanent, so it’s designed to wash out over time! Go from blue to red to pink, depending on your mood.
This Lip Treatment Prevents Premature Aging
Because the skin around your lips is so thin, it’s one of the first places that get fine lines. However, with this lip treatment, you can avoid premature aging and stay looking young for as long as possible. Wear it underneath your favorite lipstick or lipgloss, and notice how silky smooth your lips look.
This Lotion Feels So Luxurious
I carry lotion with me everywhere I go. I have one in my purse, my car, my gym bag, my backpack, and more. You never know when dry hands are going to hit. This lotion caught my eye because of its citrus and sage fragrances. Not to mention the bottle looks luxurious. You can bet I’m going to order some and keep it on my 24/7 once I run out of my other lotions!
Avoid Stretch Marks During Pregnancy With This Oil
If you’re expecting and want to avoid stretch marks, try this oil. It’s made with organic carrot seed oil, which is known for its regenerative properties and ability to improve elasticity. Apply it twice a day onto your belly and stay stretch mark-free for months.
How Cute Is This Blue Nail Polish?!
Vegan nail polishes are hard to come by, though they are becoming increasingly popular. This nail polish is one of the newest on the market and comes in 8 different fun colors that are perfect for when you’re feeling a little moody. Don’t let the fact that it’s vegan deter you though, this stuff can withstand chipping and will have you feeling put together for weeks.