Makeup can cover blemishes, brighten up dark circles and accentuate our naturally gorgeous features for a bit of glamor. I love trying out different brands to find trending products and new ways to enhance my look. From the glossiest of lip glosses to create the perfect brow and smokey eye, I’ve tried so many makeup trends that all my friends now ask me for advice.
I’ve put together a list of 37 trending makeup brands, all of which you can find on Amazon, and I’ve revealed my favorite products from those brands. Some you may have heard of and others might be new to you, so I highly recommend these cosmetic companies to anyone who loves makeup as much as I do. Many of the following brands were founded by celebrities and have become huge hits in the cosmetic world.
So, whether you’re a fan of Rihanna, Selena Gomez, or Lady Gaga, I’m sure you’ll find some awesome products from your favorite celeb.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
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Honest Beauty’s Mascara and Lash Primer Defines and Lengthens
Jessica Alba’s brand Honest Beauty has been a huge hit because of the collection’s natural ingredients, free from phthalates and sulfates. The natural brand makes high-quality makeup, like this lash primer and mascara that lengthens, volumizes, and defines lashes brilliantly.
It’s had such great ratings online that it’s become an Amazon’s Choice product.
Selena Gomez’s Rare Beauty Has an Awesome Glossy Lip Balm
It’s no surprise that Selena Gomez’s makeup brand Rare Beauty has become a hit on Amazon. And it’s not just her fans that love her collection because the products are high quality at affordable prices.
I love this glossy lip balm from her product line and the nearly neutral tone is perfect to pair with any ensemble.
Catkin’s Shimmering Eyeshadow Matte Palette
Catkin Cosmetics was founded in 2007 and is known for ‘chinoiserie style’, which is an oriental Chinese-inspired brand. The brand comes out with gorgeous color palettes for every season and this eyeshadow matte palette is an example of their hues.
Plus, their eyeshadow is waterproof and long-lasting, so your compact lasts longer.
Fenty Beauty by Rihanna Set Offers Five Mini Glosses
Rihanna launched her Fenty Beauty by Rihanna cosmetics brand in 2017 and it’s super popular because of its huge variety of skin tones in its collection.
The foundations are renowned for having 50 different shades and I also love this set of five mini lip glosses – giving me five colors for every one of my moods.
Fenty Beauty’s Gloss Bomb Is a Universal Lip Luminizer
I had to feature another one of Fenty Beauty’s products because I absolutely love this gloss bomb. It’s a universal lip luminizer that leaves your lips glossier than they’ve ever been.
If you want shimmering, glossy, kissable lips then this is my recommendation. And it’s easy to have it shipped to your home through Amazon.
The best deals selected by the 22 Words team for you.
The best deals selected by the 22 Words team for you.
Lady Gaga’s Haus Laboratories Liquid Eye Liner Is a Must-Have
Lady Gaga created her own brand of cosmetics in 2019 and Haus Laboratories launched exclusively on Amazon, becoming available in nine countries. And here in the U.S. it’s proved very popular and is also vegan and cruelty-free.
This liquid eyeliner is a must-have product from her collection. It’s easy to use and is smudge-proof for a long day.
IMAN Cosmetics’ Dramatic but Natural Blush Powder
Fashion model Iman set up her cosmetics brand in 1994 and her collection has been made for women of color with a large selection of foundation tones. I also love her natural blush powder which comes in two tones.
So, whether you’re looking for a blush with pink undertones or brown undertones, check out her brand on Amazon.
Drew Barrymore’s Flower Beauty Pout Lip Mask
Flower Beauty is a cosmetics line founded by Drew Barrymore and has proved popular with its affordable price tag on Amazon. I’m a big fan of their pout lip mask which is a luxury lip balm treatment.
Your lips will be left hydrated after using this intense balm and it comes in several flattering shades.
Palladio’s Two-In-One Cheek and Lip Tint
I love Palladio products because they’re saturated in antioxidant vitamins, like A, C, D, and E, which mean they nourish skin to the max. Plus, they don’t have any Parabens and are cruelty-free, which is important for me in regard to the brands I choose.
I love this two-in-one cheek and lip tint, which is lightweight and there are six gorgeous colors to choose from on Amazon.
Lucoss’ Glitter Liquid Eye Shadow Kit for Party Girls
Lucoss is a great affordable cosmetics brand on Amazon that is trending with great reviews. I love this glitter liquid eye shadow makeup kit because it creates a shimmering effect that lasts all night.
It’s a great look for a girls’ night out and it’s even waterproof. No wonder it’s become an Amazon’s Choice product.
Flower Beauty’s Liquid Foundation with SPF 18
Drew Barrymore’s Flower Beauty brand also has a great light illusion liquid foundation that’s very affordable and includes SPF 18. It’s a great option to achieve a flawless complexion while protecting your skin from the sun.
It offers medium to light coverage with a natural look.
Sunday Riley’s Auto Correct Contour Cream
Sunday Riley skincare is centered around improving skin and wellness. The brand is available on Amazon and one of my favorite products is this auto-correct contour cream.
You just apply a couple of pumps in the morning and evening and lightly rub around the eyes. Your skin will be brightened in no time, creating that makeup/no makeup natural look.
Kat Von D’s Tattoo Eye Liner
Tattoo artist Kat Von D might have sold her shares in the brand, but the KVD cosmetics brand lives on and still offers awesome products. This tattoo eyeliner is vegan and cruelty-free and is also smudge-resistant.
So, if you’re looking for an eyeliner to last all day and all night, this is the one.
Josie Maran’s Argan Black Oil Mascara
Model Josie Maran found fame as the face of Maybelline but has since launched her own brand of skincare cosmetics. The brand is renowned for adding Argan oil to its products, making them super soft and hydrating on the skin.
This Argan black oil mascara softens your lashes while creating a volumizing, lengthening look.
Charlotte Tilbury’s Eye Palette Pillow Talk Limited Edition
British makeup artist Charlotte Tilbury’s cosmetics brand has been a huge success and I’m a big fan of her products. She has an extensive range of products available on Amazon, but this eye palette pillow talk set is one of my favorites.
It’s a limited edition set, so you’ll have to get in quickly.
Cindy Crawford’s Meaningful Beauty Under Eye Skincare
Supermodel Cindy Crawford set up this skincare line in 2005 and since then Meaningful Beauty has been producing wonderful products. My favorite eye treatment from this brand is the under-eye skincare and it’s been ranked an Amazon’s Choice Product.
It lifts and brightens the eye area, which is accentuated by a bit of concealer and mascara.
Becca’s Under Eye Brightening Corrector
Becca cosmetics brand teamed up with Khloe Kardashian and best friend Malika Haqq to launch highlighter palettes and a few lipsticks. This Under Eye Brightening Corrector is my go-to from the brand.
You can find this product and other items from Becca on Amazon.
Camila Cabello’s Havana Collection for L’Oreal Paris Is a Hit
Celebrity cosmetic collaborations are great for brand awareness and Camila Cabello’s Havana Collection for L’Oreal Paris has proved to be a success. Her products for L’Oreal are available on Amazon and my favorite item is liquid bronzer.
Not only does it give a gorgeous medium-deep tan, but the price tag is also very affordable.
Maria Sharapova’s Supergoop Glow Stick
She’s a famous tennis player, and now Maria Sharapova also has a successful skincare line called Supergoop. Her outdoor lifestyle was no doubt an inspiration for her SPF collection and this glow stick offers an SPF of 50 as a face product.
It’s perfect to wear under light makeup or by itself, offering a hydrating glow to the skin.
Colorescience And Their Brush-On Mineral Powder
Colorscience is a skincare brand known for its clinical products and mineral sunscreen and this brush-on mineral powder is a lifesaver.
It’s sensitive enough for acne-prone skin and includes an SPF of 50 to protect against the harsh sun. The mineral powder also leaves skin looking silky smooth with a healthy glow.
Artisan L’uxe’s Water Resistant Eye Pencil
American brand Artisan L’uxe was created by celebrity makeup artist Sue Devitt and has been coming out with some fantastic products.
I love the brand’s water-resistant eye pencil because I like to wear a minimal amount of makeup when I’m at the beach. My favorite shade is shimmering bronze, for a beach-goddess look, even when summer is over.
Catrice Natural Coverage Foundation Is Vegan & Cruelty Free
If you’re looking for a very natural coverage of foundation, then Catrice’s collection of makeup is a great option for great value. Their HD liquid coverage foundation gives a flawless complexion and is also vegan and cruelty free.
It’s so popular that it’s become an Amazon’s Choice product.
Honest Beauty’s Crème Cheek Blush Is Trending
I’m such a huge fan of Jessica Alba’s Honest Beauty range that I had to mention another one of her products. This Crème Cheek Blush is paraben-free and gives a dusty neutral pink tone to the cheeks.
If dusty pink isn’t your color, there are a few other shades to choose from and for this price, you won’t be disappointed.
Urban Decay’s Tinted Moisturizer Creates Glowing Skin
Urban Decay is most well-known for their Naked collection, but I also love this tinted moisturizer which hydrates while offering long-lasting coverage.
There are 12 skin tones to choose from and your skin will look and feel nourished. So, you can ditch your moisturizer and just use this product during the day instead.
Haus Laboratories’ Lip Oil Is a Must-Have
I had to add in one more of Lady Gaga’s Haus Laboratories’ products because this lip oil is a must-have product. It’s super hydrating and comes in three gorgeous shades.
If you haven’t tried Haus Laboratories products before, I highly recommend checking them out on Amazon.
CC Brow’s Long-Lasting Eyelash and Brow Kit
CC Brow has come out with this awesome brow kit, which provides six to eight weeks of well-groomed eyebrows. You can easily do it at home and create instantly fuller brows.
It’s a great gift idea with an affordable price tag.
Black Radiance Color Perfect Foundation Stick Gives the Perfect Glow
Black Radiance caters to women with darker skin tones and their product range has been a hit. This color perfect foundation stick comes in five shades and has become an Amazon’s Choice product.
Not only is a pigment-rich foundation, but it has a soft brush application on the other end of the stick, so it’s easy to apply.
L’Oreal Paris Brow Stylist Cream Sets Your Brow
L’Oreal Paris is one of the most well-known cosmetics brands and this brow stylist cream is my favorite item from their collection. It lasts for 24 hours and is also waterproof, so you don’t have to worry about reapplying during the day or night.
Eyebrows frame the face and this is one of the trusted brands that I recommend.
Beauty Glazed Eyebrow Soap Gel Is Waterproof
Beauty Glazed has been coming out with some really high-quality products and this eyebrow soap kit is one of them. The brow gel is a clear setting product that you brush over your natural brow to add thickness and volume.
It’s kind of like hair gel for your eyebrows, with fantastic results.
Coty Airspun’s Loose Face Powder Is a Best Seller
Coty Airspun is a best-selling brand on Amazon and this loose face powder offers gorgeous translucent coverage. It minimizes the appearance of fine lines, wrinkles, acne, and other scars and blemishes, which is why I love it.
And the price point is right for my low budget.
DyKay’s Brow Stamp Shaping Kit Comes with Eyebrow Stencils
I found this brand on Amazon and have been recommending it to my friends ever since. This DyKay brow stamp shaping kit comes with five different shaped eyebrow stickers as well as the stamp stick.
So, all you have to do is choose the shape you want and brush on the cosmetic powder to achieve a full brow.
Maybelline’s Instant Age Rewind Eraser Works Wonders
Maybelline is one of the world’s most recognizable makeup brands around and I buy all my essentials from this brand on Amazon. I recently discovered this instant age rewind eraser treatment for dark circles and it’s completely refreshed my look.
It not only covers redness or dark circles, but it also reduces the look of fine lines and blemishes!
Grande Cosmetics Lash Enhancing Serum Works Wonders
American brand Grande Cosmetics has become a hugely successful beauty brand and has created products that are PETA certified and cruelty-free. My favorite product from the range is this lash enhancing serum, which promotes longer and thicker eyelashes.
It’s been ranked an Amazon’s Choice product and is definitely worth the price tag.
BOOM! By Cindy Joseph Aimed at Mature Skin
Anyone searching for skincare for mature skin should check out BOOM! By Cindy Joseph. Her brand caters to older women and this makeup stick is super moisturizing and hydrating.
The travel stick is a great size to carry in your purse or gym bag, so you can stay hydrated on the go.
IT Cosmetics’ Color Correcting Cream Offers Full Coverage
IT Cosmetics was launched by TV news anchor Jamie Kern Lima, who suffered from sensitive skin. And her collection has definitely worked wonders for people who need full coverage for people with skin issues.
This CC cream offers a full coverage foundation, with SPF 50 and creates a hydrating finish.
NYX Professional Makeup’s Primer is Studio Perfect
NYX Cosmetics was founded by Toni Ko after using a $250,000 loan from her parents to start the business. And her efforts paid off because this brand has become a big success.
I love this studio perfect primer from the brand and it’s a great price on Amazon.
Dermalogica Makeup Primer Refines Pores
I’ve been using Dermalogica skincare cleansing products for years and now I also used their makeup primer. It has instantly refined my pores and creates a healthy, dewy complexion.
I used to go in-store to buy my products, but now I just purchase Dermalogica online because it’s available on Amazon.