Are you always shopping for new additions to your beauty routine? It could be a new moisturizer, mascara, or foundation that will make your skin look flawless, there are so many products on the market. I know that I always struggle to decide what’s right for me. Luckily, there are new products that go viral on TikTok and Instagram every day.
So, if you’re just starting out in the beauty world, or you’re looking to add more goodies to your collection (I know I always am), these 37 trendy makeup buys are have gone viral for a reason! Keep scrolling to upgrade your makeup bag in a big way.
You will love our editor’s curated product picks! FYI: We are an Amazon affiliate partner and may get a share of the sale of your purchase (at no cost to you).
The best deals selected by the 22 Words team for you.
This Face Sunscreen Works So Well
With two little redheads running around, we got through buckets of sunscreen while trying to keep them burn-free. This Sun Bum face sunscreen is the best I’ve found for their sensitive skin. It soaks in pretty quickly and doesn’t leave a white cast, so it doesn’t have that greasy feeling that kids (and adults) tend to dislike.
This Moisturizer Will Keep Your Skin Soft Without Any Harmful Ingredients
CeraVe has taken the skincare world by storm thanks to its affordable price point, clean ingredient lists, and results. Their moisturizer, made with hyaluronic acid, niacinamide, and MVE technology, locks in moisture and leaves skin feeling smooth without the greasy, sticky feeling. Plus, the SPF will keep you protected from the sun!
I Absolutely Swear By Paula’s Choice 2% BHA Liquid Exfoliant
A skincare routine wouldn’t be complete without a good exfoliator. It gets rid of dead skin cells and helps unclog pores. I’ve been seeing the Paula’s Choice leave-on exfoliator on both Instagram and TikTok for months now, so I was immediately intrigued. It’s gentle enough for everyday use and has been linked to healthier skin, improved skin texture, and smaller pores. Once I saw the result photos, I was sold. When I say I’ve never added something to my cart as fast as this one, I’m not lying.
These Facial Razors Will Leave Your Skin Hairless And Silky Smooth
There seems to be a new beauty procedure that you can try every week these days. One of the most popular is dermaplaning–the process of removing dead skin and peach fuzz to reveal soft, refreshed skin. With these facial razors, you can remove unwanted hair and dead skin in the comfort of your own home. Why spend the money when you can DIY?
Reduce Redness With These LUMIFY Eye Drops
Do you suffer from eye redness? Do your eyes always look bloodshot? If so, you need these LUMIFY drops! They’re the only OTC drops that contain brimonidine which selectively targets redness and alleviates side effects that may come with the redness.
The best deals selected by the 22 Words team for you.
The best deals selected by the 22 Words team for you.
Olaplex Is A Must-Have For Anyone Who Colors Their Hair
If you color your hair at all, especially bleach, then you know how damaging it can be. This Olaplex treatment has become a lifesaver for those with brittle hair. It works on a molecular level to repair damaged bonds in hair caused by chemical, thermal, and mechanical damage.
This Peeling Solution Is A Skincare Game Changer
When I say I own about half of the products on this list, I’m not exaggerating. Don’t judge. I love shopping. The Ordinary’s AHA + BHA peeling solution has been one of my most recent obsessions. After the first use, I didn’t understand what all of the hype was about. But I kept using it because of how highly everyone talked about it. After 2-3 times, I realized just how soft it made my skin feel, and it made my typically red, uneven skin tone look flawlessly even. Now I use it once a week with my other products to achieve youthful, glowing skin.
Get Younger Looking Skin With This Peel-Off Mask
Taking care of your skin in your 20s is so important if you want to stay looking young. I know I want to look 40 when I’m 70. With the use of hyaluronic acid, rose water, and ruby powder, this peel-off mask effectively cleanses the skin, clears pores, and leaves you with brighter, clearer skin. You’ll finish with a brand new face that is ready for all the skincare products.
Get Perfect Brows With This Brow Lamination Kit
There are a few brow products on this list for a reason. It seems like every day I log in to Instagram, an influencer is talking about their favorite brow pencil, brush, etc. One of the most popular trends I’ve seen lately is this brow lamination kit. It helps lift and thicken lashes for a tamed, bushy look. If you were to have this done in a salon, it’d cost you anywhere from $80-$200. So why not save the money and do it yourself?
This Self Tanner Will Have You Looking Super Sun Kissed
As I’ve gotten older, I’ve become more concerned about skin cancer and the aging effects the sun has on your skin. That’s when I dove into the world of self-tanning. After hours of research, I opted for the Bondi Sands self-tanner that everyone loves, and it’s been my go-to ever since. It’s not streaky or orange, so I look like I spent hours on the beach when in reality, it only took me minutes to apply in my bathroom. Plus, it’s so easy to use–even for beginners.
Your Skin Will Look Flawless After Using This Jade Roller Set
Every skincare junkie needs this jade roller and gua sha. The roller helps with releasing tension, making the skin appear more lifted, and lymphatic drainage, just to name a few. The gua sha helps improve circulation of blood flow and helps relax muscles. Use them together along with your everyday serums and creams, and notice how refreshed your skin becomes. Not sold? Go binge-watch gua sha videos on TikTok and be prepared to be amazed at the results.
There’s A Reason This Foundation Has Been Loved For Years
Maybelline has been a well-known household company for years, and this foundation is one of the reasons it’s so popular. Not only is it crazy affordable, but it also does an amazing job of giving you just the right amount of coverage without looking cakey. It also comes in dewy + smooth for those aiming for a glowy look.
This Vitamin C Serum Will Give You A Brighter Complexion
Vitamin C is said to be one of the best products to include in your skincare routine. Unfortunately, a lot of the serums on the market come with a hefty price tag. But not the TruSkin Vitamin C serum. Not only is it crazy affordable, but it is also the holy grail for anti-aging and brightening. Say goodbye to wrinkles and dark spots!
Say Goodbye To Pimples Overnight With Mighty Patch
If you suffer from acne or even just the occasional pimple, you need the Mighty Patch. The pure medical-grade hydrocolloid pulls out the unwanted gunk, leaving you with clean, blemish-free skin. Throw one on when you’ve got a stubborn blemish that won’t go away and wake up with clear skin, just like that.
This Mascara Went Viral For A Reason
I don’t typically spend a lot of money on make-up. One because I think there are tons of great drugstore options out there, but I also have no idea what I’m doing. The Maybelline Sky High mascara went viral on TikTok as soon as it came out, and I can see why. After months of being sold out, I finally got my hands on it, and I was immediately hooked. It makes your lashes look insanely long and full, doesn’t flake, and stays on through anything. Plus, it’s affordable.
This Makeup Bag Can Hold So Much Stuff
If you’re reading this list, there’s a good chance you already have a lot of beauty products at home. And with summer ramping up, it’s time to jet off to new places and soak up the warm weather. But how are you expected to leave all of your beloved products at home? With this makeup bag, you don’t have to. It has adjustable compartments and plenty of room to store your eyeshadow palettes, lipstick, bronzers, foundation, you name it.
This Liquid Lipstick Will Last All Day Long
I love wearing lipstick, but I hate having to constantly reapply throughout the day–especially after eating or drinking. So I’m always on the lookout for a lipstick that is going to stay put. The Maybelline liquid lipstick now has a cult following thanks to its wide variety of colors and its 16 hour wear time. That’s right, sixteen hours.
Your Thirsty Skin Will Thank You Once You Use This Moisturizer
Don’t let dry skin get you down. First Aid Beauty’s intense hydration moisturizer is one of my absolute favorites for intensely replenishing dry skin. It’s not greasy, lightweight, and is the perfect addition to your makeup routine. Using it will help your foundation go on smoothly, and you’ll have locked-in moisture all day long.
Bio-Oil Will Help Reduce The Appearance Of Stretch Marks And Scars
I’ve had my eye on Bio-Oil for almost a year now, and for whatever reason, I have yet to pull the trigger. But after scrolling through Instagram and seeing people rant and rave about it, I was convinced. It helps improve the appearance of scars and stretch marks, cleanses damaged skin, smooths uneven skin tones, and locks in essential moisture without clogging pores.
Get Soapbox Brows With This Eyebrow Soap Kit
I, unfortunately, was born with pretty thin eyebrows. And it’s all about the full fluffy brows these days. So I do what I can to fake it any way that I can. This eyebrow soap kit adds thickness, volume, and texture to your brows in seconds. With the small angled brushes, it’s super easy to achieve the bushy look. Plus, the spoolie allows you to brush them out once you’ve got the desired look to blend for a more natural look.
These Makeup Brushes Are Unbelievably Soft (And Affordable)
Who said you have to spend hundreds of dollars on makeup brushes to get smooth coverage and high-quality products? This 16-piece makeup brush set includes brushes for your brows, eyes, and face, covering all of the bases you need. It’s great for beginners looking to expand their collection or those who still want quality brushes without breaking the bank. Not to mention they’re crazy soft and under $15!
This Cleanser Is Proof That CeraVe Can Do No Wrong
Another CeraVe product–are we surprised? We have Hryam to thank for this one. This hydrating facial cleanser is one of their bestsellers and is ideal for anyone suffering from dry skin. Remove makeup, dirt, and excess oil without stripping your skin of its moisture. It’s quickly become a staple in my house!
These Colorful Claw Clips Are Perfect For Summer
I am soooo happy that claw clips are back in style. I have never loved my hair in a ponytail or bun, so this is such an easy way to look put together when I just don’t feel like getting ready. These colorful claw clips are circulating all over Instagram and TikTok because they are colorful (and heavy-duty), making them the perfect summer accessory.
Make Applying Face Masks Easier With These Face Mask Brushes
Face mask brushes are something I have yet to try, but I know everyone loves them. They help apply thin layers of your skincare products evenly without getting messy, greasy fingers. If you use clay masks, mud masks, or other masks with a thick consistency, these are going to be a game-changer for you.
Get Visibly Tighter Skin With This Bum Bum Cream
Now that summer is here, I’m all about looking my best for days by the pool. So naturally, this includes a tight tush. I mean, who doesn’t want a firm booty? And while I know working out is the best way to achieve it, there’s nothing wrong with shortcuts. The Bum Bum Cream has gained a loyal fanbase thanks to its tightening abilities and the glow it gives your skin. Not to mention one whiff of it, and you’ll feel like you’re on a tropical vacation.
I Use This SPF Moisturizer Every Single Morning
If you apply any exfoliator or skincare actives during your skincare routine, wearing sunscreen is imperative. Rather than buy a sunscreen that you wear separately from your moisturizer, why not combine the two? I wear this SPF moisturizer from La Roche-Posay every single day, and I love it. It’s super hydrating without being too heavy, and it wears well under my makeup.
This Hair Waver Gives You The Perfect Beachy Waves
The fact that this thing is popular again makes me laugh. I had a hair waver just like this one when I was in 7th grade. It shouldn’t come as a surprise that it has made a comeback. Everything comes back around at some point. This hair waver gives you messy beach waves that are perfectly not perfect.
Make Your Lashes Look Longer And Thicker With This Lash Serum
Why spend hundreds of dollars on eyelash extensions when you can get this lash serum that will help you naturally grow your lashes instead? The vitamins, peptides, and amino acids penetrate hair growth for longer lashes and fuller lashes. In just three months, your short, brittle lashes will be long, thick, and healthy. You won’t even need mascara.
Your Skin Will Be Hydrated AF After Using This Facial Steamer
As much as I’d love to spend all my time and money getting facials, it’s not exactly realistic. But that doesn’t mean that I can’t treat myself at home. This facial steamer helps increase the effectiveness of your favorite creams and serums, hydrates your skin, and purges your pores.
Keep All Of Your Makeup Organized With This Cosmetic Organizer
For someone who doesn’t really wear a lot of makeup, I sure have a lot of it. So I obviously needed a place to store all of my goodies. I came across this cosmetic organizer thanks to Instagram, and it has been one of my favorite Amazon purchases. It helps me keep my eye shadows, mascaras, foundation, etc., organized all in one place for easy access. Plus, it’s not an eyesore on my counter.
Exfoliate Your Face Without Irritation With These Facial Radiance Pads
My obsession with First Aid Beauty started slowly, and now I’m completely and utterly obsessed. The facial radiance pads are one of the most recent products that I purchased (thanks again, Instagram), and they have since become a staple in my skincare routine. After one use, I woke up the next day with skin smoother than a baby’s bottom and an even skin tone. There’s not much more I can ask for in a product.
Attack Bad Breath Odors With This Mouthwash
Beauty isn’t just about your physical appearance! It also goes as far as dental hygiene! This mouthwash tackles morning breath, removes any food odor, and keeps your breath fresh for up to 24-hours. And it does all this without that painful burning/stinging you get with other mouthwashes.
Use This Castor Oil And Watch How Fast Your Lashes And Brows Grow
As I mentioned earlier, I was not blessed in the eyebrow department. And while I could spend the money on microblading, I don’t exactly feel like dealing with the upkeep. After doing some research, I heard amazing things about castor oil. It stimulates hair growth and is used by many for their brows and eyelashes. Fluffy brows, here I come.
Whiten Your Teeth On The Go With This Teeth Whitening Pen
How many times have you tried whitening strips or a whitening gimmick that you found on the internet in hopes of a brighter smile? I know I have. But I promise this one is different. This teeth whitening pen safely removes years of stains, so you’re left with a picture-worthy smile. And its small size makes it easy to take with you everywhere you go.
These Fake Lashes Look Sooo Real
Sometimes you just want a little extra glamour. These fake lashes are top quality without the big price tag. If you want to see just how natural yet stunning they look, do yourself a favor and go look at all of the photos in the customer reviews!
Stay Smelling Fresh Without The Aluminum With Native Deodorant
I’m all about making healthier, more sustainable swaps. So when I began hearing about how bad aluminum is, I immediately tossed out my old deodorant and got Native deodorant instead. The coconut vanilla, by far, is my favorite scent. It’s so light and great for summer. Just be prepared to detox for a couple of months if you’ve been using aluminum deodorants. I promise, with patience, it’s worth it.
This Mascara Primer Gives Your Lashes An Extra Boost
Using mascara primer is one of the easiest, fastest ways to make your lashes look longer and thicker. It not only helps your mascara stick to your lashes but over time, it also conditions for soft, nourished lashes. Apply 1-2 layers of primer before your mascara and be prepared to be WOW’d.