TikTok is making waves in the world of make-up.


And now yet another product has gone viral. This time it's a mascara for just $4.

The mascara, Essence Lash Princess, has a whopping 105,000 five star reviews.


But just what makes it so good - aside from the price tag?

Well just take a look at the reviews...


One wrote:

After using Lights, Camera, Lashes by Tarte for the past year, I got tired of breaking the bank over mascara. My sister suggested Essence Lash Princess False Lash Effect and I IMMEDIATELY fell in love. It provides dramatic length and great volume. I can honestly say I can't stop looking at my eyelashes in the mirror every single day because of how awesome they look. Also, it is very long wearing. I go from an 8 hour work day right to the gym and sweat like crazy...and this stuff doesn't budge! I love it!!

Another commented:


My lashes are so fair and thin that its hard for me to find mascara that will give me such great volume. This mascara is so good! It was easy and was a flawless result for an affordable price. 100% would reccommend.

While a third wrote:

This has became my favorite mascara. It lasts & doesn't dry super fast so you can build it as much as you want. It comes off easily with my eye makeup remover & doesn't flake throughout the day. I also love the wand (this part is huge for me) it glides the mascara on perfectly & seperates my lashes.

You can find the mascara here.


Umm, I see what y’all are saying now 😍 @essence.cosmetics #makeupreview #viralmakeup

♬ original sound - Rose Siard

And the best part of all? It's just $4!