People have been boycotting Aunt Jemima pancake mix after discovering the brand's very racist origins, and this anger has lead to the company having to change its name and branding...
The Black Lives Matter movement has taken over the world...
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Since the death of George Floyd, protests for the movement have been happening across the globe in volumes we've never seen before.This kind of police brutality has been happening for centuries now...
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But George's death has sparked an outrage like never before.Thousands upon thousands of people have been taking to the streets in protest...
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And they are all marching for one thing: For the blatant racism and injustice in this country to be brought to an end.Many protests turned violent...
Violent scuffles have broken out between police and far-right protesters staging a counter-protest to the Black Liv… https://t.co/tTD1IsPxJO— Andy Vermaut (@Andy Vermaut)1592058606.0
Remarkably, however, they seem to be working.
BLACK WOMEN MATTER. BLACK MEN MATTER. BLACK CHILDREN MATTER. BLACK FAMILIES MATTER. BLACK POSSIBILITIES MATTER.… https://t.co/y6dlDWKPN3— a gem (@a gem)1591104461.0
It has also taken over our streets...
Ahead of a planned protest this weekend, the road to the White House was painted with a giant "Black Lives Matter"… https://t.co/6M3H6ehuNs— David Luganda🇺🇬 (@David Luganda🇺🇬)1591398030.0
Protests have been happening across the pond too...
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Hundreds of thousands of people have been taking to the streets in the United Kingdom, Germany, Spain, Canada, Australia, and New Zealand.Even though more people have been educating themselves on the history of black people and the racism that they have faced for centuries...
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It's going to take a lot more to change everyone's attitudes.Many huge names have been boycotted after accusations of racism have risen against them...
@KelloggsUK, as you are yet to reply to my email - Coco Pops and Rice Krispies have the same compòsition (except fo… https://t.co/CDQRT8j6vc— Fiona Onasanya (@Fiona Onasanya)1592236364.0
Aunt Jemima has been around for 120 years...
And the company was the first-ever to create the instant pancake mix back in 1889.In 1926, Aunt Jemima was bought by Quaker's Oats...
And this gave the company huge success with their products, which expanded from pancake mixes to syrups.On their website, they say:
via: Aunt Jemima
"Aunt Jamima pancakes stand for warmth, nourishment, and trust - qualities you'll find in loving moms from diverse backgrounds who want the very best for their families."But it seems that this most certainly isn't the case...
As people have been calling out the brand for being inspired by a very racist story.A woman named Kirby took to Twitter to expose the truth about Aunt Jamima.
via: Twitter
The video, that was originally posted to TikTok, was captioned "How to make a non-racist breakfast" and it starts by Kirby opening her fridge and taking out an Aunt Jamima box.Kirby instantly gets to the facts...
via: Twitter
"Did you know the name of Aunt Jamima means 'slave men' of the plantation south?" she asks boldly.She then exposed the truth behind the brand's name...
via: Twitter
"Did you know the founder Chris Rutt, a white man, got the name after attending a minstrel show - think blackface."She continued to expose Chris Rutt...
via: Twitter
"Did you also know he hired former-slave Nancy Green... who would go around cooking pancakes and telling people about the 'good old south'."She finished the video by emptying the contents of her Aunt Jemima pancake mix down the sink...
via: Twitter
And saying, "Black lives matter, people."Kirby's video was an instant hit...
@singkirbysing I've never heard of this Pancake brand before today, but now I know I don't want any of that shit— WhoCanPeliCan (@WhoCanPeliCan)1592366949.0
Many are feeling relieved that the brand has been exposed for what it truly stands for...
@NBCNews Great example of how supremacy is ingrained from birth. Folks who and being sarcastic are PART OF THE PROB… https://t.co/9FU0lDkEf8— BeeYeaux (@BeeYeaux)1592392904.0
But the biggest question being asked...
There’s no way y’all looked at a Aunt Jemima box and had no inklings of racism. There’s no way. https://t.co/krciGNlldz— KAYA NOVA (@KAYA NOVA)1592351731.0
Aunt Jemima has been a stereotype of black people for years now...
There’s a book written about this called “Slave in a Box: The Strange Career of Aunt Jemima” The Mammy stereotype… https://t.co/zNe00owkSR— KAYA NOVA (@KAYA NOVA)1592352842.0
After the immense backlash...
Quaker Oats announced that the image of Aunt Jemima will be removed from all packaging and the brand’s name will be… https://t.co/Dh436xAqdw— TODAY (@TODAY)1592393996.0
The company has spoken out about their decision...
People legit waking up to die on the hill claiming Aunt Jemima isn't rooted in racism when ads like this exist. https://t.co/HZt2YU2Gwj— Susan E-2B (@Susan E-2B)1592402176.0
Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.
via: Twitter
Quaker said the new packaging will begin to appear in the fall of 2020, and a new name for the foods will be announced at a later date.The company also announced it will donate at least $5 million over the next 5 years...
I dont think I needed to say it in the vid but from 1955 to 1970 Aunt Jemima had her own restaurant and was a meet… https://t.co/sW7oNzpuRV— Shawn Rosell : Openly Black (@Shawn Rosell : Openly Black)1591899840.0
This is the change that we need...
How To Make A Non Racist Breakfast. #BlackLivesMatter #AllBlackLivesMatter #BlackWomenLivesMatter https://t.co/WY6irZwWtJ— KIRBY (@KIRBY)1592246368.0